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Finding Miffy stores in Amsterdam! Shopping at De Winkel van Nijntje, Mr Maria lamp studio, bunny chocolates.

miffy bunny store amsterdam

I’ve got Miffy mania! My favorite mascot, the minimalist bunny, is a Dutch creation. Naturally, when I was in Amsterdam, I sought out everything related to her.

My friends and I visited her De Winkel van Nijntje store, and swung by Mr Maria’s lamp studio (they create the glorious Miffy lamps, as well as other cute creatures). We bit off her chocolate bunny ears, and even took her to a castle in the form of a balloon.

Enjoy this travel guide to all things Miffy in the Netherlands!

miffy friends walmart toys books

(PS – if you aren’t anywhere near Amsterdam, don’t worry. Miffy is taking over the world… she has a new animated TV series, and just released a product line available at Walmart in stores and online. Above are some toy figures from this collection, plus books, bags, stationery, a rainbow lamp and and more that she sent me! You can find out more on the Miffy and Friends US Facebook.)

de winkel van nijntje amsterdam

Now, let’s follow the white rabbit through Amsterdam.

Because of her “kawaii” round look, many people mistakenly assume Miffy is Japanese. In fact, Dutch artist Dick Bruna released his first bunny book in 1955, 20 years before Sanrio’s Hello Kitty.

I loved Miffy as a child, and continue to be… a tad obsessed. Her minimal look and narrative leave tons of room to the imagination, and make her adaptable to numerous products. (You might recall that I have a lot of her designs in my apartment decor.)

dutch miffy art parade statues exhibit

If you’re a Miffy fan in Amsterdam, you must head straight to her largest store. It’s called De Winkel van Nijntje, which translates to “The store of Miffy” (Nijntje means “little rabbit,” and is her name in Dutch). I snuck up behind her giant window display, where she wears the traditional clothing of her homeland.

(Address: Scheldestraat 61, 1078 GH Amsterdam, Netherlands)

miffy toy shop, stuffed toys

This is heaven… A wall of Miffy stuffed toys in every size, color, material and costume! From Santa Claus to steampunk, she seems to have an outfit for every occasion.

(If you aren’t in Amsterdam, you can still shop for her character goods with a click below):

dick bruna rip dead

At the counter, there was a warm tribute to Dick Bruna, who passed away on February 16 of this year. The kind-hearted illustrator is loved for his storybooks and unmistakable designs.

I’m most drawn to Miffy in her most minimal form, such as the all-white statuettes above. I ended up taking home at postcard with only the outline of her bunny ears, drawn with Bruna’s brush. (You can see it in my bedroom, on top of my books).

big miffy plush toy rabbit

Behold, a massive Miffy! I must go over and squish it.

When you push the numbers on her feet, she talks (not sure how, since her mouth is an unmoving X!)

baby room miffy designs

A lot of Miffy items are designed for babies and children, which makes De Winkel Van Nijntje a great shop for families to visit. There are items for every stage of life: I saw teething rings, bibs and nightlights.

miffy purse, nijntje shop amsterdam

But no matter how old you are, you can enjoy a hang-out session with the Dutch bunny!

My local friend Leyla, who runs LeylaFashion blog and @leylafashion YouTube, grew up with Nijntje and now has a young son. She picked up some interior decor in this shop, for Danny’s room renovation.

Above, watch Leyla’s vlog about our visit to De Winkel van Nijntje store in Amsterdam, as well as Mr Maria’s studio, and the Miffy chocolate shop.

miffy bunny plates, kids goods

I was pleased with the large selection of items in this store, which encompassed all types of products in different price ranges.

On the right, there are collectible Miffy statues from the 60th anniversary Art Parade. Artists made their own interpretation of the bunny: one turned her into a duck, one spraypainted her gold, and another put her in Goth vampire piercings!

miffy children books, shops

It all began with a storybook about a little white bunny. All of the Miffy books ever written and illustrated by Dick Bruna can be found here, in different languages. They’re charming and timeless, with universal lessons about family, loss, friendship and strength.

miffy statues, figurines

That’s the Tao of Miffy: she reflects who we are, in any stage of life.

miffy shopping guide de winkel nijntje

Thanks to Arina Dresviannikova for the photos in this post. I was keen to visit De Winkel van Nijntje for ages, and it was even more fun to do so with friends.

miffy bean bag chairs cushions

On another day, I crossed off another bucket-list item: meeting the Mr. Maria studio team in Amsterdam! I’ve been friends with the lighting designers for years, but never got a chance to meet them in real life until now.

Mr. Maria famously created the Miffy lamp, which I have in my living room.  (You can see it in the window above, along with their upcoming Miffy cushions and bean-bag chairs). 

mr maria lamp designers studio

Dutch designers Jannes Hak and Lennart Bosker welcomed us with heart (literally — they just released this Lia white heart-shaped lamp!) They showed us around their inspiring Mr. Maria studio, and then we sat down for a coffee and chat.

Although their lights are often found in children’s bedrooms, these two are alternative spirits like us. Mr Maria established their design studio with a go-getting, DIY attitude — they used to make Miffy lamps late into the night, while blasting Rammstein!

mrmaria cute children's bedroom decor

To this day, the studio is a space for joyful experimentation. Lennart and Jannes showed us 3D printed prototypes of potential new designs (they are now producing more home interior design objects, in addition to lamps). They sometimes make one-offs for special occasions: playfulness and modern, simple creativity are truly at the core of this brand.

mr maria kokeshi lamp

Kawaii minimalism is the connection between all their designs. With only white rounded shapes and a few black strokes, they convey pure happiness. (Above is their Kokeshi Japanese doll lamp; you can see the full Mr Maria collection here.)

miffy lamps bean bags mr maria

Although the team is constantly pushing forward with new concepts, the X-mouthed bunny remains the star of the show. “Miffy is like the Buddha,” said Jannes. It’s true; she sits in silent repose, and is everything and nothing all at once.

miffy dog kids lamps

In the bottom corner, you can see another similarly Zen-like character: Brown, the bear from Line friends. I have this lamp in my apartment too; they really do feel like calm, glowing Buddhist statues.

Above are a few experimentations: a cut-out 3D paper design, and a Snuffy prototype (Miffy’s dog).

miffy bunny studio amsterdam

Mr Maria lives up to their motto, “making people smile.” It was an absolute joy to visit their studio and see the creative energy in action.

mr maria lighting design studio

I’m excited for the release of their next products: sleepy Miffy beanbag chairs and oversize cushions! Here’s your first glance at what is coming soon.

(My bag is from Hong Kong, and no longer available… but you can get my dress and tights directly from me, on my shop.)

mr maria lamps collection

The sweetest family ever sits on one of their shelves: Snuffy the dog, Smiley face, Anana the elephant, Line’s Brown, Kokeshi, Nanuk the bear, and Miffy in small and large. Which one is your favorite?

You can find out more and choose a lamp here. I encourage you to order direct from MrMaria and support my independent, Dutch designer friends.

amsterdam miffy chocolates

After, my friends and I went on a hunt for Miffy chocolates! We walked over to chocolate shop T Goede Soet (Address: Keizersgracht 95, Amsterdam, Netherlands).

T Goede Soet nijntje chocolate

T Goede Soet is a specialty chocolate shop, and always carries a number of hand-made Miffy sweets. I had a hard time deciding between the white chocolate lollipops, dark chocolate bunnies (I guess they represent her brown bunny friend Melanie). Each was only 1 Euro each. There’s also a larger bunny chocolate that comes in a box, which is a nice gift.

miffy dutch chocolate shop

The chocolates are locally made and well-designed — and absolutely delicious. I felt bad biting Miffy’s ears and head off, but it was worth it.

miffy balloon, party balloons

Finally, you can find lots of Miffy products at Amsterdam’s Schiphol Airport. The shopping center there (which anyone can access) has several gift stores — and I found this funny bunny balloon floating above a display.

I cut Miffy loose, and took her with me on an outing with Leyla and her mom. (Above — this is a trick photograph. We’re actually standing up behind a board, designed to look like a bed).

kasteel de haar moat bridge

We took a day-trip to Kasteel de Haar, the largest and most luxurious castle in The Netherlands. Once you see the moat and draw-bridge entrance, marked with coats of arms, you know you’re in for a grandiose experience.

(Address: Kasteellaan 1, 3455 RR Utrecht, Netherlands. To get here, I rode the subway to Vleuten station.)

utrecht de Haar Castle

Naughty Miffy kept trying to blow away from us! I was afraid she’d get spiked on gates of De Haar Castle.

famous holland dutch castle

We took Miffy for a walk in the splendid gardens, which include a pond and labyrinth made from hedges. Every year, the castle hosts a Renaissance fair that Leyla attends.

(I am wearing this exact Iron Fist silver and black dress.)

netherlands renaissance fair, castle

The castle was always owned by the van de Haar family, and this building dates back to 1391.

In the last 19th century, Etienne Gustave van de Haar married the fabulously rich Baroness Hélène de Rothschild. They hired Dutch architect P.J.H. Cuypers, who set about in rebuilding the castle in a neo-Gothic style. 

kasteel de Haar Castle tickets visting

The finished castle has 200 rooms and 30 bathrooms, and was inhabited off-and-on by the couples’ descendents until becoming a museum today.

The staff of volunteers did a terrific job at telling us tales of de Haar castle. The Baroness loved pink, and insisted on decorating her room in pastel hues — much to the dismay of the architect. We also learned that the family was afraid of ghosts, so the architect attached spikes to the ceilings to keep them at bay! (Thankfully, our Miffy balloon didn’t pop on one of them.)

inside netherlands medieval castle

We were in awe at the castle interior, decorated with ornate woodcarvings and chandeliers. The maximalist rooms are filled with rare art from the Rothschild collections, including rare Flemish tapestries and European church relics.

The wealthy couple traveled to Asia (quite a feat in those days), and came back with Chinese and Japanese antiquities including a palanquin (carrier coach) that belonged to the Shogun’s wife.

miffy sheets bed bedspread

Oh Miffy, you’re so fine! If you’re as mad for the Dutch bunny as we are, you’ve also got to check out the Miffy museum in Utrecht (I visited with Leyla last year).

Thanks iAmsterdam for making this dreamy trip possible.

miffy souvenir shop schiphol airport

If you’re going to Amsterdam, I hope you get to check out these Miffy attractions in her homeland. Do you have a favorite cute character, like I do?

I leave you with a display of Nijntje  souvenirs at Schiphol Airport (you can also shop for her cute items below). And take a minute to watch Leyla’s fun vlog about our Miffy escapades!

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Hello Kitty Chinese dim sum restaurant, Hong Kong! Gudetama theme cafe buns, Sanrio museum.

hello kitty chinese food, restaurant hong kong

Yet another reason you should drop everything and travel to Hong Kong… there’s now a Hello Kitty dim sum restaurant! 

At Hello Kitty Chinese Cuisine, diners can bite into fresh steamed buns that look like the famous cat. Read on for dozens of photos from the theme restaurant.

hello kitty anniversary exhibit taiwan

I’ll also take you inside the somewhat-controversial Gudetama cafe in Hong Kong (where you can squeeze chocolate poop out of the egg character), and a Sanrio anniversary exhibition in Taipei. 

And if you’re a fan of Hello Kitty, you’ve got to check out the cute fashion items below!

hello kitty supercute exhibition

Let’s start with my visit to Hello Kitty Chinese Cuisine. There are many Sanrio theme cafes worldwide — remember the Seoul Hello Kitty one, where I ate cake shaped like her face?

However, this is the first time anyone has done a Cantonese-style Hello Kitty restaurant. It’s a cute-faced version of dim sum, the traditional dining where everyone shares bite sized dishes around a table.

hello kitty theme restaurant hong kong food

The local owner pitched the dim sum idea to Sanrio, and won them over. The restaurant’s interior design is magnificently executed, combining Chinese tradition with Japanese kawaii. Case in point: the paintings of beautiful ancient Chinese ladies… with Hello Kitty’s face!

Hong Kong Hello Kitty Restaurant Address: Shop A to C, Lee Loy Mansion, 332-338 Canton Road, Jordan, Kowloon.

It’s about a 3 minute walk from the Jordan MTR subway station, or ask your taxi driver to go to 佐敦廣東道332-338號利來洋樓A至C地舖

Hello Kitty 中菜軒, sanrio wine

The Hello Kitty Chinese restaurant is extremely popular, so don’t expect to walk in and get a table. Fortunately, you can make a reservation in advance through their website.

The excitement begins at the entrance, where there’s a glass case glittering with Sanrio jewelry and wines.

hello kitty chinese cuisine restaurant menu

Even the table and chairs have Hello Kitty faces, carved right into the wood. The attention to detail is apparent here — a nice change from other Asian theme restaurants, which often skimp on quality.

The menu is in both Chinese and English, with illustrations. You can choose from a range of Cantonese dishes or fusion creations, all decorated with a Hello Kitty touch.  (On left, a giant bread-cat, with Chinese patterns imprinted on her bow!)

hello kitty theme restaurant, jordan kowloon

The restaurant has several special dishes, such as this one made with apples since this is Hello Kitty’s favorite fruit. 

Another happy departure from other theme restaurants: Hello Kitty Chinese Cuisine uses “real” ingredients such as vegetables and beans to make the decorations.

hello kitty face dumplings, har gaw

The owner focuses on healthy ingredients, and it pays off. The har gow (steamed shrimp dumplings) were so good that we wanted to order several more baskets!

We were pleasantly surprised that the quality of the food was so high, considering the pristine Hello Kitty faces on everything.

hello kitty mask, theme restaurant

Every aspect of the dim sum experience gets a Kitty makeover, even the paper lining of the steam baskets.

hello kitty pastries, bread rolls

I’m sure you “awwed” at this photo of Hello Kitty steamed buns… We won’t show you the “after”, where we tore into her face! Inside, there is a light and delicious red bean paste filling. 

(Photos by noircorner and Ken Yuen.)

hello kitty pudding dessert custard

Finally, we ended with this light egg white custard and fruit. A perfect palate-cleanser, without added sugars or fake flavors.

hello kitty dim sum bun, recipe

This was by far the best Hello Kitty theme restaurant I’ve visited, with high standards for the Cantonese food, cute presentation and interior design. The prices are also very reasonable.

hello kitty chinese cuisine restaurant china

It’s the small touches that make this dim sum experience such a pleasure. I love how the owner was able to create an authentic Hong Kong dining experience, fused with Hello Kitty. 

More info including how to make reservations on the Hello Kitty Chinese Cuisine site.

gudetama cafe popup hong kong

Sanrio characters are extremely popular in Hong Kong, possibly even more so than in Japan. One of their new mascots — Gudetama, the lazy egg — seems to be everywhere.

We stopped by Mongkok’s Langham Place, where they were celebrating the mall’s 10th anniversary with a Gudetama exhibition. I admit I don’t really “get” this character’s appeal… maybe someone can explain it to me?

gudetama exhibition, event

People lined up to take photos with the funny displays, including Gudetama as an egg sushi, and a subway train. There was special Gudetama merchandise at the pop-up store, but fitting with his attitude, I was unmotivated to take a look!

gudetama cafe hong kong

Hong Kong also opened up two Gudetama theme cafes. The one in Kwun Tong is a “YATA Gudetama Café by Izumi Curry” (Address: LG/F, apm Millennium City 5, 418 Kwun Tong Road).

I took photos of Dim Sum Icon, the sort-of controversial Gudetama restaurant. (Address: L308, 3/F, The ONE, 100 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong)

gudetama cafe egg menu food

Similar to the Hello Kitty restaurant, this one has dim sum dishes that look like the egg character. However, there are also international selections like burgers and ramen, and the decor is much simpler.

Gudetama dim sum icon, poop bun

Do these diners look engrossed with their food? Perhaps they are grossed out… by the Gudetama bun, which has a rather bizarre design…

gudetama chocolate bun, squeeze bottom

If you squeeze his body, chocolate sauce comes out of his butt! I doubt I’d be able to eat something that looks like a mascot with brown liquid oozing out the back…

marilyn monroe hello kitty

On the other hand, I was gung-ho to pose with Hello Kitty statues at her 40th anniversary exhibition in Taipei. 

We actually took these Taiwan photos a while ago, but I never got around to posting them. Last year, Sanrio celebrated Kitty’s big birthday with an interactive exhibit at Songshan Cultural Park (松山文創園區). (Address: No. 133, Guāngfù South Rd, Xinyi District, Taipei.)

Fans paid an admission fee of about $20 to see Kitty in various guises, such as Marilyn Monroe and Holly Go Lightly.

sanrio museum, exhibition statues

The exhibit consisted of several giant rooms, each decorated with large-scale displays that you can pose with. Most of these feature Kitty, but there are also statues of other Sanrio mascots. Above: Pom Pom Purin, Lala from Little Twin Stars, Keroppi the frog, and Pom Pom Purin.

hello kitty cafe taipei taiwan

The Taipei exhibit hall also had a Hello Kitty pop up cafe, serving desserts and drinks decorated like her mouth-less face.

sanrio desserts

This pop up has now closed, but you can still visit Taipei’s permanent Hello Kitty Sweets Restaurant. (Address: No.90, Sec. 1, Da’an Road, Xinyi Distict, Taipei).

hello kitty macaroons

These colorful macaroons and cupcakes, topped with Hello Kitty candy decorations, look too cute to eat!

I paid a bit extra to see the Hello Kitty hologram show. (Hey, you only live once.) We weren’t allowed to shoot it, so imagine a bizarre hologram of Hello Kitty entering the stage — it was basically someone in a glittery purple dress and giant cat-head mask. She sang and did para-para moves with two background dancers, while soap bubbles floated in the air. We had a lyric sheet, and wanted to sing and dance along to the “Kitty Kitty Kitty” rap song… but nobody else in the audience was moving a muscle.

Songshan Cultural and Creative Park

Are you curious as to why I’m doing this bizarre hand pose? It’s a tribute to Brown, the bear from Line Friends — yet another character with a single expression! He always does this tentative morose pose, with the tips of his index fingers pointed together.

breakfast at tiffanys hello kitty

One of the best ones was “Hepburn Hello Kitty: Breakfast at Sanrio’s.” You wouldn’t expect to see this cute cat combined with Hollywood icons… but it works.

marilyn monroe hello kitty

I was impressed by the amount of creativity that went into these intricate sets. In front of Marilyn Kitty, there’s a grate that puffs up air, blowing up your skirt! The designer even incorporated Kitty’s bows into the background architecture.

hello kitty museum, design evolution

Hello Kitty’s design has changed over the past 40 years. One room was like a museum, showing her evolution from baking pies in the 80s, to Charmmy Kitty in the 2000s.

1990s hello kitty statue

Is that a tattoo on my arm? Nope, it’s a Sanrio stamp. There were special stamps and inkpads located all throughout the exhibit. Fans collected these prints on notebooks or on their bodies.

松山文創園區

This exhibition took place in Songshan Cultural and Creative Park. Originally a Japanese colonial tobacco factory, Taipei’s government has converted this unexpected space into a “Creative Hub” for artists and innovators. The park transforms ghosts of its past — boiler rooms, warehouses — into modern design museums, gardens and stores.

You can check the Songshan Park website for upcoming special events. This “Hell Kitty” presentation is no more, but there are always other kawaii displays.

hello kitty restaurant, taipei

Taipei is crazy for this cat. In addition to the Sweets theme cafe, the airport has a Hello Kitty lounge. EVA Air also has a Hello Kitty airplane, which I’m keen to fly.

gustav klimt hello kitty

The Kiss by Gustav Klimt turns into Hello Kitty and her teddy bear. A wonderful use of colored mirrors to recreate the Art Nouveau work.

hello kitty club party dj

You all know I love Italo Disco… so this was perhaps my favorite backdrop!

Wouldn’t you love to party all night with me and DJ Disco Queen?

charlie chaplin hello kitty

The life-size sets encourage guests to pose and be silly. In front of this retro TV, there were giant Charlie Chaplin shoes that you could step into.

sanrio concept sketches

Near the end of the maze-like exhibit, you could see the concept drawings and a video of how it all came to life.

Pretty amazing how a simple character design can inspire so many artistic variations, over the course of four decades.

bad badtz maru statue

Taipei’s Hello Kitty exhibition encapsulated what I love about Sanrio. They’re more than cute merchandisers. Their designs inspire creativity, unite fans of all ages, and put smiles on their faces.

Would you visit a Hello Kitty dim sum restaurant, or exhibition where you can pose with the characters?

(Here are my favorite Sanrio fashion items and toys below — click the images to shop them.)