Tokyo Visual Kei & Jrock music store in Laforet. Fairy kei, tattoo pattern stockings, Fruits Magazine.

fruits magazine, tokyo men's fashion, laforet

Many readers tell me they first became captivated by Harajuku fashion after the release of Phaidon’s Fruits, a colorful tome of outfit snaps.

The youths in Fruits accumulated a good percentage of their wardrobe from Laforet Harajuku. Today, the department store remains a center of alterna-pop fashion. Shall we take a tour?

visual kei posters, jrock boys, music store tokyo

I always begin with the basement levels, which hold (quite aptly) underground fashion and Visual Kei music.

laforet record store, tokyo jrock cd shop

Laforet’s Jrock music store has CDs, posters, magazines and memorabilia of your favorite spiky-haired acts. Band members often come for meet-and-greets, or to “take over” a shop for a few hours.

studded collar jacket, nu goth fashion

In addition to the usual cute-Gothic clothing, there’s recently been a stronger presence of what some might call “Nu Goth” fashion.

spiked bags, wallets, gothic accessories

The look: sleek and high-quality black garments, usually layered, and involving leather and copious spikes or studs.

printed tights, pattern pantyhose, japanese stockings

On the poppy side, colorful printed tights are all the rage. Some stockings are quite pricy — $30-50 US and up — but they have intricate designs and limited runs. I’m not so keen on wearing patterned tights like these, but I couldn’t resist the Innocent World x Alphonse Mucha ones.

bright pink hoodie, jpop fashion, club kids

Hot pink is… hot, at least in this boutique.

neon 80s clothing, anime girl tshirt

Do you know who this “Darling” character is? Would you wear this neon-1980s style?

bright pink wig, neon tshirts, japanese clubwear

Satin jackets and full-on prints.

boy london, punk backpacks

Googly-eyed jewelry, bright bangles and two-colored pastel hair.

pastel bat, pastelbat, pastel goth clothing

Love the “Evil Cutie” shirt, with an earless Ziggy Stardust bunny and bat!

misha janette, tokyo fashion diaries, tokyo stylist

At the entrance of Laforet, I ran into my friend Misha Janette, Tokyo-based stylist and creator of Plumb wigs.

ear necklace, harcoza tokyo, harajuku fruits

She was helping her friend, owner of Harcoza, during their pop-up event.

laforet pop up shop, harajuku cool boutique

Never seen such quirky, squishable jewelry and clothing.

alice and the pirates, lolita shop laforet

Back to the Lolita levels (the basement of Laforet). Alice and the Pirates is on a pastel kick at the moment.

atelier pierrot, gothic lolita girls, japanese lolitas

Atelier Pierrot stays dark and elegant. Their fabrics and shapes haven’t changed much over the years, but their formula is sound — they make some of the best corset-waist ruffle skirts around.

laforet angelic pretty, sweet lolitas, harajuku girls

Harajuku girls outside Angelic Pretty. Their coordinates sum up the spooky-cute, fairy-Lolita vibe of these stores.

hellcatpunks, eyeball purse, vampire fangs bag

Eyeballs, brains, and vampire fangs at HellCatPunks. There are quite a lot of eyeball accessories around.

putumayo laforet, jrock clothes

Putumayo’s punky-Loli look always stands out.

fairy kei boutique, nile perch, pastel skirt

One of the most unique and focused shops is Nile Perch: a wistful, pastel fairy-kei dream.

scalloped coat, laforet nile perch, fairykei

Can’t get much sweeter than scallops, lace, bows and soft rainbow hues. This style is different from Sweet Lolita because it lacks the bell skirt shape and Victorian-Alice styling.

twee fashion blogger, cat shirt, cute polka dot shoes

The upper levels of Laforet are a mixed bag. I enjoyed this twee clothing shop, with polka dot retro heels and cats galore.

cat shaped bag, twee clothing, vintage twee

Kitty-shaped basket purse… twee heaven.

How did you like the clothes in Laforet, compared to Shibuya 109? For more Harajuku Fruits style, check out my Tokyo store guide. More cute Japanese boutique photos coming up — including a Steampunk shop!



  1. Ginda
    Posted August 1, 2013 at 5:54 pm | Permalink

    these photos make me want to cry i want to shop there so bad!

  2. Niniel
    Posted August 1, 2013 at 6:10 pm | Permalink

    The leather jacket with studs is sublime, @lacarmina I know someone who’d totally go crazy for it! Ever tried to hang out with some stars?

  3. Gloria
    Posted August 1, 2013 at 6:37 pm | Permalink

    Ouu my god! I really love this. I must go on day!! ^^

  4. Batty
    Posted August 1, 2013 at 11:06 pm | Permalink

    Good. Lots I like.

  5. CC
    Posted August 2, 2013 at 2:53 am | Permalink

    I am mesmerized by that Hellcat zombie flat bill hat.

  6. Sarah
    Posted August 3, 2013 at 9:47 am | Permalink


  7. Harcoza
    Posted August 3, 2013 at 9:47 am | Permalink

    It was very nice meeting you!!Thank you for the blog☆We love it!!!

  8. Tomo
    Posted August 3, 2013 at 9:47 am | Permalink


  9. AV
    Posted August 3, 2013 at 9:48 am | Permalink

    Looks like fun and those handbags with the studs are really cute! I’d spend a small fortune in there. :)

  10. Grecian J
    Posted August 3, 2013 at 9:48 am | Permalink

    It’s heaven!

  11. Nicoletta
    Posted August 3, 2013 at 9:53 am | Permalink

    … Wonderful !!!!

  12. DD
    Posted August 3, 2013 at 9:54 am | Permalink

    I really appreciate your coming here!
    and,how nice photos !
    We look forward to serving you.
    (sorry i speak english little ^^;

  13. Radha
    Posted August 3, 2013 at 9:56 am | Permalink happy

  14. Arlen
    Posted August 3, 2013 at 9:58 pm | Permalink

    Everything looks so cute!

  15. Karla
    Posted August 3, 2013 at 9:59 pm | Permalink


  16. Ferenzo
    Posted August 3, 2013 at 9:59 pm | Permalink

    so pretty

  17. Dave
    Posted August 3, 2013 at 9:59 pm | Permalink

    now that is an awesome look.

  18. Ayu-Chan
    Posted August 3, 2013 at 9:59 pm | Permalink

    You were in Germany? Too bad I was not around.:( I would have liked to say ‘hello’. :3 Next time then. ;3 Have a nice weekend.:D

  19. MelissaR
    Posted August 3, 2013 at 10:05 pm | Permalink

    I LOVE the mother mary sweatshirt!

  20. Twinkie Chan
    Posted August 4, 2013 at 7:45 am | Permalink

    I so wish we could have a Nile Perch store in the U.S!!

  21. Larsterkk
    Posted August 9, 2013 at 2:00 pm | Permalink

    I love the photos! I also really like the whole style of your site – bookmarked!

  22. Анастасия Лис
    Posted January 29, 2014 at 2:37 pm | Permalink

    А достава в москву есть?

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