Romantic, girly and gyaru — that’s the concept of Japanese fashion label Liz Lisa. The brand is a favorite among Shibuya girls, and growing in popularity all over Asia.

Here are photos from the LizLisa boutique in Sogo department store, Hong Kong.

One of the many benefits of shopping in Hong Kong is that prices are lower than in Tokyo (even though Liz Lisa’s a Japanese brand!)

If you aren’t anywhere close to Asia, you can still get the look above. Marc Jacobs makes a similar black and white polka dot blouse. I found a short black skirt with a Gothic print, to add a bit of spookiness.

Liz Lisa’s clothes are a bit frilly for my taste, but there are a few choice pieces I’ve incorporated into my wardrobe. I like the look of a sleeveless white lace dress. Those with girlier inclinations might like this white dress with a little pink bow around the waist. You can top it off with a ribbon sun hat with a fold-up brim.

I avoided the pink stuff, but bought the nude ankle boots with faux fur (bottom left). They’re similar to these NYLA doll boots, and about the same price.

Liz Lisa’s nude and white sweater drapes in a flattering way. Here’s a similar wide-sleeved striped sweater.

Alas, these ribbon Mary Janes were not in my size! (The closest shoes I’ve seen to these are Christian Dior’s pumps with a bow on top.)

Heart shaped purses never go out of style. There’s a near-identical pink purse by Vivienne Westwood, and a nude and white version by Betsey Johnson.

Quite a few designers make cute pink bags with bows, including: Nanette Lepore, Be-Angeled, Moschino, and Valentino.

Do you like Liz Lisa? Girly-cute gyaru style? Which of the photographed designs would you wear?

Outfit photos, where I’m wearing the white lace dress and ankle boots, coming soon! Catch previews on my Instagram (lacarmina) and Twitter.