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Visiting Dracula’s Bran Castle: Vampire tour of Transylvania! Vlad the Impaler, Romania Goth Halloween.

bran castle dracula towers

“My friend. Welcome to the Carpathians. I am anxiously expecting you.” – Count Dracula’s invitation to Jonathan Harker, in the Bram Stoker novel.

Last Halloween, I got to live out my vampire dreams (or nightmares)… at Dracula’s castle in Transylvania!

With the support of Experience Romania, I got to come and learn about the real Vlad Dracul, a ruler whose history is wrapped up in horror mythology.

moi meme moitie dress elegant gothic lolita

For years, I had the “Goth goal” of visiting Bran Castle in Brasov, Romania. This dark fortress is associated with the bloody tales of Vlad the Impaler. 

I wore my Moi-meme-Moitie dress; the silhouette and design are straight out of Nosferatu. This is an Japanese Elegant Gothic Lolita design by Mana, who you may know from the Visual Kei bands Moi-dix-mois and Malice Mizer.

visiting bran castle romania

Keep reading for an exclusive look inside Bran Castle, including photography in areas that tourists aren’t able to access. We’ll wind up in a torture garden, and get to know the Romanian vampire. (All photos by Joey Wong.)

bucharest to brasov transylvania scenery

As you may remember, I was invited to Experience Bucharest around Halloween 2017. On one of our free days, photographer Joey Wong and I met up with our local Romanian friends, Alex and Beatrice. They kindly drove us from Bucharest to Bran Castle in the early morning.

(To get to Dracula’s castle, it’s also possible to take the train, but there are limited departure/arrival times. You can also rent a car, or hire a private driver for the trip).

When you see the dawn breaking over the misty landscape, it’s easy to understand why Romania is the land of vampire tales. 

brasov romania Wallachia

The drive from Bucharest to Brasov is a beautiful one, especially in fall when the leaves have Halloween hues. If you’re based in Bucharest, this is a perfect day trip to Transylvania. (You can also stay overnight in Brasov, if you want to spend more time in the region).

The journey to Bran Castle takes about 3-4 hours by car, depending on traffic (it’s a good idea to leave early, in case you get stuck). On the way back in the afternoon, the ride took longer.

carpathian mountains romania tourism

As we got closer, the roads became windy, and the Carpathian mountains loomed over us.

The Carpathians are a mountainous range through Central and Eastern Europe, with the largest portion in Romania. These dramatic hills are home to brown bears, wolves, lynx… and maybe some blood-sucking bats?

halloween party dracula castle bran romania

Transylvania is the central region of Romania, located north of Bucharest. Its high-contrast clouds and craggy mountains looked straight out of a horror movie. When we saw these horses under an ominous sign… we knew we must be getting closer.

strigoi romanian vampire legends

At last, we made it to Bran Castle! On their website, you can find access, admission and visitor info. When we arrived, there was a line up for tickets, which cost about 7 euro (there are senior and student discounts). Bran Castle kindly welcomed us as press, giving us permission to photograph usually-restricted areas.

Dracula Castle address: Strada General Traian Moșoiu 24, Bran 507025, Romania

vlad the impaler dracula grave tombstone

Visitors have to first walk up a steep path to the castle, lined by dark gravestones like this one. Do Dracula’s remains lie beneath the soil?

Not quite. In fact, Bran Castle is only loosely connected to the historic Vlad the Impaler, who may have never even stepped foot here. Keep in mind that ever since the publication of Bram Stoker’s “Dracula” novel, the man and myth have blurred in the public imagination. This castle is located in Transylvania (where the fictional Count lived), and has an appropriately imposing, Medieval look… what better setting to dive deep into the bloody legends? 

vlad the impaler portrait dracul

Inside, you’ll find portraits and historical information about Vlad III, also known as Vlad Tepes or Vlad Dracula. In real life, he was the second son of Vlad Dracul, the 15th century prince of Wallachia, Romania. Records show that he signed two of his letters “Dragulya” or “Drakulya” — which means “the son of Dracul.”

interior bran castle dracula

Vlad actually lived in Wallachia, the area south of Transylvania. In the late 14th century, a group of German colonists built Bran Castle in Brasov (where I’m standing). Their descendants may have wound up as Vlad’s victims, during his reign.

courtyard bran castle restairant

Although Bran castle wasn’t the primary home of Vlad, it has the “Dracula” feeling conjured by the novel and other vampire works (films, comics, you name it).

Author Bram Stoker never even went to Romania before writing his book. He based Count Dracula’s castle on Whitby Abbey in England, which I also visited.

impaling on stick romania vlad

Vlad was called “The Impaler” by the Ottomans, and was also known as the Butcher or Demon. What’s the deal with the nickname?

As the castle banners indicate, impalement was Vlad’s favorite method of execution — spearing bodies on a stake, and leaving them to die. He executed thousands in this manner, and even created a “Forest of the Impaled” with 20,000 pierced bodies. Some say Vlad enjoyed dining with his palace associates, surrounded by a circle of impaled victims.

history tour bran castle

Vlad is usually depicted as a villain, but there’s another side to the story. Many Romanians consider him a hero, and one of the country’s greatest rulers.

visit bran castle tickets admission hours

It’s important to understand the context of Vlad’s actions. As a youth, he was imprisoned by the Ottomans, and severely abused. When he took reign, his harsh punishments were a way to strengthen the central government from dissenters. Some historians interpret his cruelty as rational acts to secure the independence of Romania, as the land was surrounded by the much stronger Turks.

goths romania transylvania trip

During his reign, Vlad actually lived in Poenari Castle, a cliff-side citadel in Wallachia. You have to climb 1,480 concrete stairs to reach the top. Poenari castle is located quite a bit further from Bucharest, so I’ll have to wait until next time to visit.

real count dracula castle

Vlad the Impaler was possibly imprisoned inside Bran Castle for a few months; he was exiled and jailed multiple times during his three reigning periods. Regardless, the Transylvanian castle is sensational, and makes you feel as if you’re a character in the Dracula story.

secret tunnels dungeons vlad dracula

What dark secrets hide within these walls? Perhaps a crypt lined with coffins?

Bran Castle does have a system of secret tunnels, which weren’t discovered until later. These narrow, steep passages were built as escape routes. On regular tours, you aren’t able to go inside… but this vampire got special permission.

interior historic bran castle

In 1920, Bran Castle came into the possession of Queen Maria, the last queen of Romania. In 2009, it became open to the public as a museum and attraction. Inside the castle, you can see relics of her royal residence, including art and furniture from her personal collection.

vlad tepes impaler dracul

No wonder Queen Maria made this her special residence. The castle architecture is captivating, with winding staircases and picture windows.

romanian strigoi vampire tales

On the upper levels, you can learn about Vlad and the folk tales that inspired vampire legends. My Romanian friend Alex found his ancestor on the family tree… proof of his vampire bloodline!

I read about “strigoi,” the evil souls of the dead that kill victims by sucking their blood, and have the ability to transform into animals (forming the inspiration for modern vampire tales). If pregnant women drink cursed water or go outside without covering their heads, then Satan puts a red bonnet on them and their newborns. Unless it’s removed, the babies will transform into “strigoi” — the undead that live among us.

bran castle architecture windows

The sunlight… it burns, it burns!

Standing inside Dracula’s Castle, I realized how much the legend has inspired fashion, art and pop culture — from Lost Souls, to Interview with the Vampire, to Buffy.

brasov transylvania landscape

Through this arched window, I looked out at Transylvania. Bram Stoker’s 1897 novel turned the region into a household name associated with vampires. With a landscape like this, no wonder this is perceived as a magical, mysterious and dramatic land.

vampire bangs girl hairstyle

Similarly, we’ve all heard of the word “Nosferatu,” which refers to The Devil in modern Romanian. Photographer Joey Wong captures the spirit in this image.

sleep inside dracula's castle hotel

Can you see my reflection in the mirror? I didn’t stumble across any coffins in Bran Castle, but the entire castle had a haunted feeling (creepy nooks, squeaky staircases, four-poster beds straight out of Dracula movies).

transylvania vampire tours travel

When night falls… it’s not difficult to imagine “strigoi” flying out from these woods!

girl inside iron maiden torture device

Bran Castle also hosts rotating exhibitions. When we visited, there was a collection of torture devices used in the Middle Ages.

I felt genuinely scared, standing inside this iron maiden lined with deadly spikes. The lady’s evil smile makes matters more frightening.

vlad impaler's spike wooden impaled

I’m pointing at Vlad the Impaler’s favorite instrument. Sometimes, the stake was sharp and killed victims quickly. Other times, it was dulled and oiled, and went through the body in a way that didn’t pierce the heart — prolonging the pain and duration.

eastern europe tortune instruments

I shudder to think of what it was like, living in the time of these torture devices.

bran castle vampire fashion

What a treat to visit Castle Bran and immerse myself in the world of Vlad the Impaler. Even though it’s technically not “his castle,” I loved the sinister experience and Transylvanian setting.

count dracula romanian red wine

I leave you with some Romanian vampire souvenirs. I took these photos at Bucharest’s Henri Coandă airport; you’ll find a huge selection of Dracula-themed red wines in the shopping area before departures. I wish I could have bought them all… but I had no room in my suitcase.

dracula liqueur draquila

In addition, there’s a selection of vampiric liqueurs. Who needs tequila when you can drink Draquila?

I was intrigued by Potion of Dracula, a plum brandy or “palinka” that hails from Transylvania. The 40% proof liqueur is packaged in what looks like a magic flask, with an antique lock and keey.

conte dracula wines romania

Don’t you think the 555 should be 666? I didn’t have the opportunity to try any of these Count Dracula wines, but I did enjoy the Romanian red that I had at an Experience Bucharest networking event.

bat vampires count dracula keychains

I was tempted to pick up these cute magnets and keychains, which I found at a rest-stop during our roadtrip from Bucharest to Dracula’s Castle.

dr frank n furter doll rocky horror

How do Romanians feel about being associated with vampires? It’s a mixed bag, but many of them embrace the Vlad Draculea “bloodline” and its impact on pop culture.

Most of the airport’s souvenirs had a vampire theme, including stuffed toys and “Vladut’s Story” plums in chocolate cream. There was even a plush of Tim Curry’s character in The Rocky Horror Picture Show, who hails from”Transsexual Transylvania!”

romania vampire dracula toys souvenirs

I guess he’s Count Chocola for a reason… quite a few of the Dracula gifts were chocolates. Love the coffin figure as well.

romania halloween club vila bran

A million thank yous to Experience Romania for the best Halloween ever. I loved exploring the country, and am dying to come back and see more.

dracula gothic travel tourism

Whether he’s a folk hero or fanged horror villian, Dracula has captured the imagination of millions worldwide. At Bran Castle, you get to become part of the legend.

So I leave you with a quote by Bram Stoker’s Count: “Once again…welcome to my house. Come freely. Go safely; and leave something of the happiness you bring.”

(And if you’re hungry for more bloody tales, here are all my travel posts about Bucharest and Romania!)

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Synthwave San Francisco! Turbo Drive retrowave club, design Hotel Clift by Philippe Starck, Alexander’s Steakhouse.

dragon skirt, print all over me gentlethrills

Fire and brimstone… Talk about a warm welcome back to San Francisco!

I recently took a weekend trip to see some of my favorite ghouls. Since I’m currently all about retrowave music, this was also the perfect excuse to check out SF’s synthwave party scene. 

(I put together a “Kung Fury” outfit with this Dragon midi skirt from Print All Over Me, designed by gentlethrills. This dramatic fireplace is in the lobby of Clift Hotel, where I stayed.)

danger synthwave musician artist dj

San Francisco has long been a hub for subcultures: from the Beatniks to the hippies and onward. Right now, it’s the site of the longest-running and best synthwave party on the planet, Turbo Drive.

Keep reading for a firsthand report of the outrun fun, featuring a performance by French artist Danger (above!)

aurum jewelry iceland necklace, red beret

First, let me introduce you to my favorite new necklace — this minimal choker from Aurum by Guðbjörg. They’re an Icelandic jewelry designer, handcrafting every piece from silver from their workshop in Reykjavík.

My necklace is from the Aurum Asterias collection, which is inspired by the country’s unique, dark ocean waves. I love this design because it brings back fond memories of when I visited the black sand beaches of Iceland.

aurum by guðbjörg jewellery asterias choker necklace

As you know, I’m all about supporting independent designers that produce exquisite pieces. Aurum melds traditional craftsmanship with modern design, and prioritizes sustainability with fair-trade materials and environmentally friendly packaging.

For a special piece, I encourage you to view their collections that include rings, bracelets, earrings and other accessories.

See more from Aurum below:

ian schrager hotel clift san francisco

I had fun staying at San Francisco’s Clift Hotel, which was designed by Philippe Starck (one of my favorite modern furniture/interiors designers) and Ian Schrager (co-founder of the legendary NY nightclub Studio 54). 

Monkeying around is encouraged, in this hip hotel. Guests can sit on Starck’s Big Arm Chair and take photos… that is, if they can manage to clamor up there! (Images by Lauren Levitt).

clift hotel chair collection chairs

Clift Hotel San Francisco has a mind-bending lobby, featuring a collection of avantgarde chairs. There are seats designed by Ray and Charles Eames, a coffee table by Salvador Dali, and a surreal stool by Roberto Matta who was inspired by René Magritte. (Remember when I went to his surrealist museum in Belgium?).

clift hotel starck chairs

Clift San Francisco is part of Morgans Hotel Group, hence the eclectic, boutique luxury vibe of the space.

Philippe Starck bar hotel san francisco

We had cocktails in Clift’s historic Redwood Room; legend says it was carved from the wood of a single redwood tree. The bar has been restored by Starck, with an enormous etched glass bar and plasma TV screens that broadcast digital art.

(I’ll show you more from the hotel further down… but now, it’s time to party.)

san francisco goths, synthwave parties

Many of my friends and I are currently loving the neo-80s sounds of synthwave: think Stranger Things and John Carpenter. I’ve long wanted to attend Turbo Drive, the first and only San Francisco dance club dedicated to retrowave / outrun.

As the party describes it: “This is the soundtrack for carefree drives along the beach, Day-Glo legwarmer aerobics, sunsets over laser grids, outrunning the cops in a cyberpunk dystopia, falling in love with your first robot crush, and occasionally summoning the unholy forces from the depths with a keytar.”

turbo drive club night retrowave outrun

Turbo Drive takes place regularly in the space about DNA Lounge. I’m hanging with Meikee Magnetic in the DJ booth; he runs the party with Danny Delorean and Devon Dossett. (They also do other events around the city, including Bootie SF and Neon Black).

The club’s playlist is space-synth perfection. The DJs spin Carpenter Brut, Perturbator, Dance with the Dead, Com Truise, Gost, Robert Parker… the soundtrack of night-driving in space.

danger synthwave music live concert

Then, Danger took the stage! The French musician electrified the crowd with his glowing eyes, behind a mask reminiscent of Daft Punk or Aural Vampire’s Raveman.

Danger had tremendous energy throughout his set, never letting up on the pounding hyperdrive. He drew in a packed room, and by the end, everyone was headbanging hard to the retro-futuristic sounds of the 80s.

synthwave glowing masks bags fashion

Thanks to Meikee for inviting me to Turbo Drive. It was great to catch up with friends, and experience this intergalactic club scene. If you come to San Fran, hopefully you too can check one of their synthwave events. 

hotel clift san francisco design hotel

Here’s another look at my “Kung Fury” outfit of the day. I’m constantly wearing this 90s-style red beret by Mary Wyatt London.

My Dragon midi skirt is from Print All Over Me, which lets you print custom designs on 200 high-quality templates. You can also order designs by top artists; my skirt is by gentlethrills.

I paired it with shoes by Le Babe, a leather crop top by Erbert Chong, and faux fur jacket by Iron Fist.

boutique hotel suite san fran

San Francisco’s Hotel Clift is made for photo-shooting. Lauren and I got access to one of the mod suites, with high ceilings and a dining room with furniture designed by Philippe Starck.

luxury art hotel san francisco

Mirrors, mirrors everywhere. (As you can see, PAOM skirt is double-sided!)

The suite at Clift San Francisco is a study in sumptuous textures. Silk, leather, velvet, chrome and Venetian Murano glass.

le babe high heel shoes

The relaxed opulence fit with my embroidered high heel shoes by Le Babe. (More of their designs featured below:)

san francisco design hotel starck

One of my friends rented a Clift suite for a birthday party. This would also be a fabulous spot to ring in the New Year, as it’s centrally located in downtown San Fran.

latex black cat catwoman costume

Lauren’s black latex dress and cat mask matched the playful energy of the hotel. (On each level, you’ll find a big circular mirror and these reflective chairs).

lavender pastel purple staircase

Don’t miss out on the 16th floor, featuring this lavender spiral staircase and glass lights.

latex french maid black dress

At an art hotel like The Clift, adventure awaits… Shout-out to the staff for welcoming us here, and their kind comments on our various outfits!

alex streeter black angel heart ring

On our first night, I enjoyed a brilliant meal at Alexander’s Steakhouse with Dr John Skutlin, who was in town to speak at a University of San Francisco conference about tattoo culture in Asia. He says, “Alexander’s elegant and sophisticated interior and warm ambient lighting set the mood for an evening of gastronomic delights guided by their expert staff.” 

The restaurant is a traditional steak house, yet they innovate with fusion dishes and creative cocktails. My gin curry cocktail above is a perfect example; decorated with edible flowers, this Indian inspired drink is wonderfully refreshing.

(John and I are wearing rings by Alex Streeter, our favorite jewelry designer. The legendary silversmith created the Angel Heart Ring, which was memorialized in the movie starring Robert De Niro as Lucifer. This pentagram design comes in several variations; John’s ring has two silver devils on the side. I’m wearing Alex Streeter’s Ouroboros and Bone Claw rings.”)

hamachi shooter shots alexander steakhouse

John continues, “Of course, steak is the name of the game, but before our massive cuts of beef we were treated to hon Hamachi “shots” – a line of shotglasses each filled with avocado, serrano, cilantro, and of course raw yellowtail, all topped off with a splash of yuzu soy sauce for a refreshing aperitif.”

The server quipped that we could throw back a dozen of these and still want more… as you can see from my expression, he was correct! Other restaurants have copied this dish, but Alexander’s hamachi shots are the original ones.

san francisco steak house cocktails

“Might I say that I’m Old Fashioned?” Our server brought us an extensive wine and cocktail list to peruse.

John says, “The libations were almost too numerous to choose from, but the double rye Manhattan was perfectly balanced between the vermouth and the heavy dose of rye. Everyone knows about aging wine and whiskey, but cocktails can be mixed and then aged as well, allowing the ingredients to fuse together in subtle and surprising ways, as I found with the aged Rob Roy cocktail Alexander’s served up.”

alexander's steakhouse review san francisco

Alexander’s Steakhouse has a meticulously curated beef program, highlighting small farms from the US, Australia, and Japan. They are also one of the only restaurants in the US certified to serve authentic Kobe beef. 

In John’s words, “The star of the show was the steak. Wagyu Japanese beef has become a household name in the US, but here we found a menu with rare and intriguing selections, including Hokkaido privately farmed beef from cattle raised in below freezing temperatures, and extremely limited olive-fed beef from Shodoshima Island in Kagawa, Japan.”

wagyu kobe steak beef alexander's

Our server recommended the aged T-bone, which John is cutting into. The meat was tender and juicy, and at a perfect medium rare: total umami. We accompanied it with sides of wild mushrooms and mashed potatoes, all beautifully prepared and not too heavy.

At the bottom, you can see the Hidagyu from Gifu Prefecture that we sampled. John raves, “It was richly marbled, a hallmark of Wagyu beef, and practically melted in our mouths. The beef was served with what can only be described as a “flight” of twelve different salts from around the world, some smoky, some almost sweet. Each brought out a new dimension of flavor from the meat.”

bulgari serpenti metallic wrap bracelet

The staff impressed us with their knowledge, and treated us with little extras such as a splash of red wine to pair with the steaks. They also created special cocktails for us based on our favorite tastes — mine had yuzu in it, and was spot on!

(Closeup on my Alex Streeter ring and Bulgari Serpenti metallic bracelet.)

alex streeter pentagram ring

We ended with a warm, gooey souffle and lemon poppy cake. Fresh out of the oven and not overly sweet; exactly how I like my desserts.

Alexander’s Steakhouse was a five-star experience, all around. The dishes, drinks, atmosphere and especially the service deserve the highest rating. For a special night out or celebration in San Francisco, I’d book a table at Alexander’s without hesitation.

designer chairs furniture clift hotel

More to come from San Francisco — including shopping at occult shops, and the Death Guild Goth party!

It was such a treat to reunite with friends that I met in Tokyo, over 10 years ago! I’m sure you recognize them from this blog over the years. Have you ever had a reunion like ours?