STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN’S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES.
Let’s continue our Tokyo shopping trip. I took photos inside Studio Alta, the Shinjuku department store for gyaru / gal / youth street fashion.
From Shinjuku Station east exit, walk straight and you’ll find Alta. There’s lots of colorful, electro fashion here.
This Jaoanese shop girl, dressed as a pirate, won my heart.
She’s captain of a new boutique, Fernopaa.
It’s rocker-80s: loads of studs, leopard print, toy soldier hats.
Dig the pirate girl’s arm jewelry, and the punked-out doll at counter.
As soon as you enter the glass doors of Studio Alta, you’ll find doll eyelashes, nail polish, and Hello Kitty cosmetics.
Also near the entrance: Liz Lisa.
The girly, gyaru brand is very popular in Japan.
Shoe stores are scattered throughout the building.
Animal prints and cute accessories are always in season.
The basement has a cool stockings / socks store.
Don’t overlook Claires, or the takoyaki and taiyaki stands! (The octopus balls are only 500 yen.)
What else can you find in Studio Alta? Sweet lingerie and PJs..
Street, punky clothing (quite well-priced, around $30-50 per item).
Some of the latest styles are… questionable.
But you can’t go wrong with nail art decals, and AC/DC backpacks.
PS: Speaking of shopping, thank you to Racked for interviewing me about my favorite obscure shop in LA: Hyaena Gallery! And arigato Kyoko for the drawing on the left, inspired by Yukiro and me.
What do you think of gal style in Japan? Which items and stores did you like best, out of the photos in this post? Let’s chat in the comments.
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WORTH COUTURE PARIS, VERSACE: STEIFF TOY PUG DOG TO BENEFIT UNICEF. FASHION BLOGGERS CHARITY PROMOTION.
At Luisaviaroma, we fashion bloggers didn’t merely dress up in designer clothing. We also lent our names to a good cause.
Each blogger adopted one of 20 Steiff pug dogs, customized by famous couture designers. These toys will be sold, and all proceeds donated to Unicef to support disadvantaged children.
That’s why we all got a Luisaviaroma t-shirt with a pug puppy, dressed like Marie Antoinette!
Designers such as Balmain, Emilio Pucci, Mary Katrantzou, and David Koma dressed the dogs in high fashion. I adopted the Worth Couture pug. She’s got a Gothic Lolita flair, don’t you think?
This design house is a fitting choice. Charles Frederick Worth is considered the father of haute couture, and his elegant designs were the toast of 19th century Paris. I’d wear his long trailing skirts and corsets in a heartbeat.
Seba chose the Versace dog on the right. Aren’t they a fashionable pair? We’re honored to be part of the “Pug Dogs For Happy Kids” initiative, and glad to continue our charity work.
Here’s a closeup of my look from Day 2 of the Styling Lab. MAC Makeup once again delivered. Silver on the inside corners of my eyes, and bottom eyelashes with extensions for greater length.
And I love my hair by Aveda: tumbling curls, pinned to the side. Soon, I’ll post more photos from our outfits at Luisa.
Have you heard of Worth Couture Paris? Are you inspired by the fashions of previous centuries?
PS: thank you to Vogue India for featuring me in a magazine article (above).
Album of the Day: Children of Bodom – Relentless, Reckless Forever
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LA CARMINA
