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Tohoku, Japan: travel, restaurants, food guide! Aomori apples, Hachimantai Iwate Geibikei Gorge, Morioka wanko soba.

tohoku japan press trip travel tourism

Tohoku, Japan – I love you!

I’m a huge stan of Tohoku, the laid-back and mountainous region north of Tokyo that extends to the tip of Honshu Island (the landscapes look straight out of a Ghibli anime film). Last November, I returned to several areas and filled my cup with the phenomenal food, natural hot springs, and stunning cultural and outdoor experiences.

aomori apple picking farm

Traveling in Tohoku’s six prefectures (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) feels like a throwback to 1990s Japan. Unlike in the currently way-overtouristed major cities, I can experience traditional culture, food, and adorable activities like apple picking without running into crowds of foreigners.

tohoku apple farm

Read on for a travel and restaurants guide to Tohoku, featuring photos by Joey Wong!

aomori japan apples produce

How do you like them Aomori apples? Northern Japan’s fruits are as fabulous as you can get, especially after a light rain. You can take a quick, inexpensive flight from Tokyo to Aomori to reach this prefecture located south across the water from Hokkaido.

gunnar blue light blocking sunglasses glasses

We picked apples straight from the trees at this Kuroishi, Aomori farm… it was like being the main character in a pastoral anime.

aomori tohoku japan grapes

Tohoku is also known for its mouthwatering grapes, pears, cherries, and other produce, which flourish in the rich soil and temperate climate.

japanese apples fruits luxury fruit

Ah, what I’d do for another bite of these crisp, juicy apples… Pics Joey Wong.

apple picking japan farm apples

Close-up on my Tohoku mascot themed nails by Glam Nail Studio in Vancouver, BC. The vintage 1970s sheepskin and suede coat is from a Parco Shibuya vintage boutique. (No microplastics to be found here!)

apple farmer japanese japan tohoku

The Kuroishi apple farmer looked a bit like an apple… how sweet!

1970s vintage sheepskin coat japan

I say you haven’t lived until you’ve snatched an apple straight off a branch and bitten into it.

Ichinoseki, Japan sukiyaki restaurant beef

Speaking of mouthwatering food… we ate sukiyaki (beef and veg dipped into hot broth) before exploring the nature destination of Ichinoseki, Iwate. The Pacific Ocean’s currents create a thriving environment for fish and seafood, while the region’s rugged terrain is ideal for farming and raising cattle.

geibikei gorge japan iwate boat ride

“The maple leaves here were especially beautiful, so thick as to blot out the white ribbon of the falls and stain the water at the edge of the pond a deep scarlet.” – Spring Snow (1969) by Yukio Mishima. The brilliant novelist’s words came to mind as we glided through Geibikei Gorge in south Iwate.

geibikei gorge boatsman oarsman

As he steered with the long pole, the boatman serenaded us with an a-capella folk song! You can hear him singing here (swipe the carousel for the video).

big sheepskin collar 70s suede leather coat

Iwate, Tohoku the only place in Japan to experience a traditional flat-bottomed boat ride between fiery rock cliffs.

Satetsu River cliffs geibikei

ducks geibikei gorge water

And this, my friends, is why you should avoid the over-touristed Japanese cities and go north to this gorgeous region — especially in the fall for leaf peeping.

brown suede coat big sheepskin collar womens

The oarsman gave us bread to feed the ducks that swam next to our long boat.

leaf peeping fall leaves tohoku japan

It’s giving Jim Jones… my 70s style sunglasses by Arena Eyewear match the mood of my vintage leather and sheep collar coat.

scenic boat ride tohoku geibikei river

fall autumn destinations tohoku japan

I think it’s obvious why autumn is my fav season for visiting Japan! (I try to avoid the overly hot and humid summers, jam-packed sakura season in spring, and chilly winters.)

geibikei japanese boat man oarsman japan

geibikei gorge japan boat scenic spot

famous ravine Ichinoseki, Iwate Prefecture, Japan

Being ferried through the high rock cliffs of Iwate’s Geibikei Gorge by a folk-song-singing oarsman… now that’s a Japan journey to remember.

visit japanese farmhouse tohoku japan

grandmother hitomi japanese cute old lady woman

There’s so much meaningful food and culture to experience throughout Tohoku. One of our favorite moments was taking a cooking lesson with the adorable Grandmother Hitomi at her farmhouse in Hachimantai, Iwate, Japan.

hachimantai iwate cooking class lesson grandma hitomi

In this new feature, I chatted with Voyapon about why I keep returning to the region north of Tokyo, esp for its culinary culture. “In Hachimantai, Iwate, I took a cooking class with the adorable Grandmother Hitomi. Her charming, rustic home felt straight out of a movie set, and she had a constant smile on her face as she taught me how to grind miso paste, brush it over rice on a stick, and grill this comforting dish over charcoal.”

japanese food cooking classes tour tohoku

tohoku cooking classes japanese grandmother

She taught us how to make regional homestyle dishes like this hearty vegetable soup. Her traditional farm house was beyond cinematic (images by Joey Wong).

tohoku food cooking

Grandma Hitomi Sato is remarkably independent and sprightly. She makes meals out of the fresh ingredients grown in her garden, which are enriched by the fresh mountain water. 

hachimantai iwate farmhouse chestnuts farm cooking lesson hitomi sato

We tried these seasonal chestnuts… delicious! (With Janet Cam and Nevin Martell).

japanese food tours

Grandmother Hitomi taught us how to make regional kiritanpo, or rice sticks brushed with miso paste and grilled over charcoal. Talk about a warm and comforting snack.

tohoku tours cooking lessons food

We sat down to a diverse meal that included mountainside mushrooms, pickled vegetables, and her handmade soba noodles.

smiling cute japanese grandmas grandmothers

You can’t help but smile when in the presence of these kindhearted grannies!

traditional japanese rustic home farmhouse

My blue-light blocking glasses are by Gunnar Optiks.

old japanese ladies grandmas grandmothers elderly japan women

The sweetest bye-bye…  I hope you’ll get a chance to travel to Hachimantai for a cooking class and lunch with Grandma Hitomi!

nyuto onsen waterfall hachimantai

Time to chill at the dreamiest Japanese hot springs: Nyuto Onsenkyo Magoroku Onsen Rokuan in Akita, the northern Honshu prefecture known for its snowy peaks,

nyuto onsen hachimantai review rooms

nyuto Onsenkyo 乳頭温泉郷

Located in the misty mountains of Nyuto Onsenkyo, Magoroku Onsen Rokuan was founded in 1902. It’s located in a natural onsen area favored by the samurai.

onsen Akita Prefecture's Towada-Hachimantai National Park

There were a variety of soaking options, including mixed gender shared outdoor baths. My room had its own outdoor open-air bath on the patio — a dream come true.

tohoku hot springs onsen

hot springs onsen tohoku akita

Watch my video to see me relaxing in my private open-air bath surrounded by beech forests and rugged snow-topped mountains. (Sound on, as the soundtrack is from Kill Bill and Lady Snowblood!)

nyuto onsen restaurant food menu

One of our favorite dining experiences on the trip was — unexpectedly — at Nyuto Onsenkyo Magoroku Rokuan. I’m still thinking about the set menu that included juicy local beef with vegetables, and fresh fruits…

japanese onsen kaiseki meals food

tohoku akita food dishes

Musubi-an Restaurant offers local, seasonal flavors (such as chestnut and sashimi), which are testament to the exceptional culinary culture of Tohoku.

nyuto onsen village akita tohoku japan

Watch my reel from this Akita onsen ryokan. Wouldn’t you like to run away and relax here?

akita ancient samurai hot springs inn ryokan

tohoku tourism mountain scenery

Tōhoku is easy to reach by bullet train, which lets you get away from the insufferable tourists that are currenly overrunning Tokyo, Osaka and other major centers.

hachimantai iwate horse farm

We ushered in the Year of the Horse at the sustainable Geofarm Hachimantai.

petting horses riding horse farm japan

We petted the retired racehorses and sampled mushrooms ingeniously grown in a greenhouse with their compost. After, the rich soil is used to feed crops, continuing the sustainability cycle.

leaf peeping spots japan tohoku

oirase streasm trekking

Another beautiful outdoor experience: stream trekking or cycling at Oirase Gorge in Towada, Aomori. The river valley stretches 14 km from Lake Towada, and is lush with moss, rocks, and waterfalls.

oirase gorge river fall autumn leaves

We also stepped into the majestic Towada Shrine, which was founded in 807 is guarded by stone lion-dogs.

tohoku temple guardian lions shirnes

nebuta museum kurioshi hirosaki

As I love experiencing Japanese art and culture firsthand, I was delighted by Tsugaru-han Neputa-mura. The traditional village is filled with the massive, illuminated lantern floats from the yearly Hirosaki Neputa matsuri or festival.

nebuta lanterns museum manji

aomori taiko drums performance

I was blown away by the artistry and scale of the handpainted lanterns, and enjoyed getting to know Hirosaki’s local history and rituals. We got to participate in activites like making a lantern out of upcycled nebuta papers, pounding on taiko drums, and listening to a shamisen stringed instrument performance.

nebuta village hirosaki japan shamisen

Chef Michiaki Sasamori’s Osteria Enoteca Da Sasino

Aomori’s cooler climate also makes it an emerging spot for natural wines, some of which are  blended with juicy local cherries, pears, peaches, and apples. I’m still thinking about the Italian-Japanese meal I had at Chef Michiaki Sasamori’s Osteria Enoteca Da Sasino. After training at Michelin-starred restaurants in Italy, he returned to his hometown – the castle town of Hirosaki – with the aim of developing it into a winemaking region. Sasamori established a vineyard at the foot of Mount Iwaki where he produces phenomenal small-batch Nebbiolos and Malvasias, as well as his own charcuterie. 

Chef Eiko Suwa’s Kuromanta

Akita’s spectacular produce and rice come alive in the beautifully presented vegan kaiseki of Chef Eiko Suwa’s Kuromanta, which focuses on fermented dishes and seasonal, organic plants and herbs from her garden.

vegan japnase kaiseki yuzaka Kuromanta

How exquisite is the layout of her plant-based dishes?

akita japan vegan vegetarian food yuzaka kuromanta

The attention to detail and quality of produce were at the highest level, even in “simple” dishes like this char-grilled rice on a stick.

tohoku akita japanese sake bottles

sake tasting washino o tohoku japan

Tohoku is also famous for its sake, and has some breweries run by the descendents of the original samurai owners. At Washino-O, which was founded in 1829, we tried various sakes of different strengths and went behind the scenes to learn about the bespoke brewing process (which uses mineral rich water from Mt Iwate).

ristaurante shikazawa japan hachimantai fine dining

Impressed by the fine dining throughout Tohoku. At Ristaurante Shikazawa, Iwate chef Yasuyuki Shikazawa combines his hometown’s finest ingredients in artful presentations. A tasting course might include matsutake mushrooms, tender guinea fowl, and sweet Kamaishi scallops from the thriving Sanriku Coast.

wanko bros soba azumaya bowls mascot

I also ate my fill of “wanko soba” at Azumaya Soba Shop, which was founded in 1907. The staff hands you unlimited bowls containing small portions of buckwheat noodles, and chants “Jan jan, don don” as you slurp them down. Try to see how many bowls you can eat — the record is 570. I managed 37, which is above average! (Morioka’s kawaii Wanko Brothers mascot is based on this popular dish.)

japanese demon noh masks devil

All around Tohoku, travelers can take part in interactive experiences involving food, art, culture, and the great outdoors. There’s so much to experience within a few hours train ride from the capital!

tohoku japan travel tourism influencers

For more about why I adore traveling in Tohoku, read my “Living Japan” feature with pics by Joey Wong on Voyapon.

tricycle buddhist review magazine tokyo buddhism travel attractions

I also wanted to share my latest travel writing — for the spring print issue of Tricycle: The Buddhist Review! I wrote about must-visit Buddhist attractions in Tokyo, including a cyber cemetery, Gotokuji lucky cats temple (more photos and info here), and Vowz bar run by monks. Ps: you can read my Tricycle Buddhist travel article without the paywall here.

japan tourism board tohoku travels press trip fam trips

For more adventures from Tohoku and other parts of Japan, find me @lacarmina on Instagram.

And if you dig my style, you can check out my Goth fashion for sale oPoshmark (Canada) and Depop (USA / international). Please take a browse, and reach out –I’d be delighted to send you a package of dark delights!

Hoshinoya Okinawa hotel review & Eater food writing! Tokyo Four Seasons Virtu bar, Andaz cocktails, omakase sushi.

hoshinoya okinawa hotel resort lobby

As promised, I’ll be updating this blog more frequently… Read on for a recap of my Okinawa, Japan travels, as well as cocktails, sush and roboto adventures with friends in Tokyo!

hoshinoya okinawa 5 star luxury beach hotel japan

I’m increangly fed up with social media for a multitude of reasons (and don’t get me started on AI content)… It was 100% the right decision to quit Twitter / X and TikTok a while back.

Although I still post on Meta apps for work reasons, I’m relieved I still have my original self-owned and controlled space — this blog — which isn’t at the whim of intrusive ads and fickle algorithms (and then, there are the billionaire owners).

eater where to eat 2026 okinawa japan food

I’m doing my best to stick to “analog” formats as best I can, such as reading physical books to stay off screens. I also have been focusing more on old-school travel and food journalism. Most recently, Eater asked me to contribute to Where To Eat in 2026, this time about Okinawa — you can read it here! (All these Okinawa photos by James Nguyen; the rest of the images in this blog are by friends and yours truly).

hoshino hotels resorts okinawa rooms

Last fall, I ate my way around Japan’s southernmost prefecture, which is one of the world’s five Blue Zones (where residents enjoy long, active lives). At Hoshinoya Okinawa beachfront hotel, I experienced traditional Ryukyu royal cuisine that includes seafood hotpot with cloudlike yushi tofu, awamori fermented rice liquor, and my beloved local tart citrus: shikuwasa.

okinawa luxury hotels hoshino resorts

Hoshinoya Okinawa is a luxury hotel that conveys the warm, tropical culture of the islands. The guest experiences include a live performance of sanshin guitar.

shoji screen woman walking behind japanese

Always the most haunting presence, no matter where I go…

hoshinoya okinawa hotel review rooms

Watch my Okinawa, Japan reel to see me exploring Hoshinoya’s hotel and resort. PS: The ageless singer Gackt is Ryukyan and from Okinawa, hence the song “Mizerable” that I used!

okinawa luxury vacation beach hotels

eater food travel journalist japan reporter

I also did an article for Metropolis Magazine about my wellness stay and the Okinawan foods I ate. You can read it here.

okinawa hotel beach ocean view room hoshinoya

okinawa karate lessons

Karate also comes from Okinawa — got to take a lesson from a local master while it poured outside.

hotel suite okinawa hoshinoya yomitan

Is Okinawa, Japan a destination you’d like to see?

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I also have a new reel up about a night of cocktails and sush at Andaz Tokyo Toranomon Hills! Watch it here on @lacarmina IG.

omega seamaster watches on wrist

Japanese cocktails with a view at the luxury Andaz Tokyo hotel… life doesn’t get better than this!

rooftop bar andaz hotel tokyo

Dr John Skutlin and I went up to the 52nd floor of the Andaz Tokyo for craft cocktails at The Rooftop Bar (featuring matcha, amazake & yuzu flavors).

Andaz Tokyo Toranomon Hills hotel rooftop cocktail bar

Devil horns and Omega watches at The Rooftop Tokyo bar with soaring views of Tokyo Tower.

the sushi restaurant omakase Andaz Tokyo Toranomon Hills

Then, we indulged in the chef’s selection of the day at The Sushi: seemingly endless Edomae nigiri and luxurious small dishes, paired with sake and real wasabi.

andaz tokyo restaurants japanese sushi

I’m a huge tofu fan, especially when it’s prepared so delicately.

smfk black leather shoulder bag purse y2k

My new leather and silver shoulder bag by SMFK, a Y2K inspired Asia street fashion label.

tokyo luxury sushi omakase restaurants

Omakase, or the chef’s selection of the day, at the small eight-seat counter… for “sush” lovers like me, this is paradise.

andaz tokyo lobby decor design hotel toranomon

Remember these spots… you’ll love the “sush” and drinks at 5-star hotel The Andaz Tokyo!

four seasons otemachi sunset view hotel tokyo

Another hotel bar of dreams… I could spend all four seasons watching the sunset from Virtu bar at Four Seasons Hotel Tokyo at Otemachi!

tokyo best sunset views four seasons hotel tokyo otemachi

Do you see Mount Fuji in the distance, illuminated by red?

tokyo sunset viewpoint instagrammable hotel luxury

virtu tokyo bar at Four Seasons Hotel Tokyo at Otemachi

Dr John Skutlin and I can’t stop raving about the French-Japanese craft cocktails at Virtù. The space is warm, with a high ceiling and glowing bar stocked with enticing, rare liquors.

virtu tokyo world's 50 best bars

tokyo japan luxury best cocktail bar virtu

Virtu is consistantly near the top of the World’s 50 Best Bars list, and deservedly so.

virtu tokyo cocktail bar review

Bartender Graham Kimura took such good care of us. We were blown away by the signature warm fig, cognac and spices, and Graham’s omakase creations like yuzu and absinthe (custom-mixed for my palate!)

high end hotel cocktail bar four seasons japan tokyo

virtu tokyo drinks menu food cocktails

Art Deco decor, luxurious snacks (lobster okonomiyaki and Wagyu tacos, hello) and skyscraper views from the 39th floor… Every aspect of the experience was exquisite.

virtu bar drinks at Four Seasons Hotel Tokyo at Otemachi

graham kimura tokyo bartender japan virtu

No wonder Virtu at The Four Seasons Otemachi is one of Asia’s 50 Best Bars.

bartenders decor virtu bar tokyo

world's 50 best bars asia tokyo japan virtu

I reviewed Virtu and this Four Seasons hotel, among other Tokyo luxury properties, for Fodor’s Travel! Read my Japan hotel reviews.

lobby lounge view sunset window Four Seasons Hotel Tokyo at Otemachi

tokyo weird scary robots gentle monster shop

John, Yukiro and I swung by the Gentle Monster glasses store in Omotesando, Tokyo for some goofy photos. These scary giant robot faces move — you can see them in action in this IG post!

gentle monster omotesando tokyo

Ai-yai-yai… I am increasingly “miffed” by the use of AI in creative work.

gentle monster tokyo store robot faces face off

I get using GPT for info processing and meaningless tasks, but it gives me the ick when I see bot-generated writing and visuals in artistic spaces. Don’t get me started on people who use Instagram captions obviously written by AI…

tokyo robots robot museum displays art exhibit

gentle monster omotesando tokyo store boutique glasses

Rest assured the only robotos I’ll associate with are freaky Japanese ones! We engaged in a Face… Off…. at the Gentle Monster store in Omotesando, Tokyo. (And we didn’t need them to tweak our photos or generate these words).

gentle monster tokyo shop moving giant faces bizarre

What are your thoughts on AI, and how do you use it in your life? Also, are my low rise pants low enough?

gentle monster glasses sunglasses eyewear japan

With these glasses, we’re ready for the aliens to take us away from this doomed Collapse planet.

japanese artificial intelligence ai robots

So realistic, the skin texture and hairs of the moving robotic heads in the Gentle Monster shop.

sushi ginza onadera nigiri conveyer belt tokyo restaurant raw fish

More realness: we then went to the nearby Sushi Ginza Onodera to eat our fill of raw fish, including way too many plates of free ginger!

tokyo human robots japan ai

2026’a messiness and AI-pocalyptic acceleration have made everyone nostalgic for 2016. I shared some mems from my Tokyo 2016 trip, when I had turquoise hair! Pastel Goth was all the rage, and sites like Fushimi Inari were busy but not overcrowded with tourists like they are now. ‍Check out my 2016 flashback post here.

strange gentle monster store displays robotos

I also shared a recap of my 2016 year in travels — I can’t believe how much I used to jet around! New Zealand, Myanmar, Scandinavia, and more in a single year… Looking back, perhaps 2016 was the last hurrah before The Collapse collapsed. (Ngl, it’s a bit depressing to recall how the economy was so much better then…)

japanese ai robot technology

In these times, all we can do is “Yoko Ono Yolo” and make memories with our true besties!

Add me Instagram (@lacarmina) to see more of our Japan escapades from Halloween.

weird tokyo japan stores eye glasses

Wrapping up with a few new press features. Bold Journey interviewed me about my work, life lessons and insights. I also dished about a cockroach-y hotel horror experience on Huff Post and Yahoo!

And don’t forget that I’m still decluttering pretty much everything I own! If you’re in Canada, you can shop my closet @LaCarmina on Poshmark.  If you prefer USD, you can find my @LaCarmina store on Depop. Reach out if I can send you anything fun!

  • LA CARMINA IS...LA CARMINA
    is an award-winning travel & fashion blogger / author / TV host.

    La Carmina has appeared on:

    Travel Channel Food Network National Geographic CNN She's visited 70+ countries, written several books for Penguin Random House / Simon & Schuster, and is a SATW prize-winning journalist for The New York Times, National Geographic, Travel + Leisure, Time Magazine etc.
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