Harajuku shopping guide! Alternative Goth punk rock fashion stores in Tokyo. 6%DokiDoki, drag shops, purikura.

la carmina plastic surgery before after young

Looks like I got some plastic surgery when I was last in Japan… thanks to the extreme filters of purikura, or sticker-picture-booth machines!

Such is the weird, cute, underground and nonsensical vibe of Harajuku — which remains the center of Japanese subculture fashion and youth culture. As requested, here’s my updated guide to shopping for alt / Goth / kawaii clothing in Harajuku, Tokyo. 

decora street style harajuku tokyo fashion portraits

Harajuku isn’t as vibrant as it used to be… Many of the indie clothing stores closed down (due to changing trends, such as less interest in Lolita), or were pushed out due to high rents.

Nonetheless, you’ll still see young fashionistas walking around in alt styles such as Decora and Gothic (read on for many more photos).

harajuku tokyo gate entrance streets

To get here, take the JR train to Harajuku (or Omotesando Station). Exit Harajuku Station, and you’ll be right at the entrance of Takeshita Doori, which still holds most of the alt and rock shops.

tokyo street style photographer, influencer blogger photographers

Photographer Joey Wong and I made our way down Takeshita Doori, and wandered through the small side streets. You’ll encounter lots of punk and subculture stores along the way, as well as run into people dressed in wild styles.

decora accessories hair street style harajuku girl

If you want to take someone’s portrait, ask for permission first. We loved this teen’s neon decora outfit, which included rainbow hair clips, accessories all over, and colorful eyeshadow.

goth harajuku teenagers clothing street fashion snaps fruits

Contrast her colorful layers with her friend’s all-black J-rock look.

jirai kei backpack, plaid skirt harajuku

You’ll see every style tribe represented in Harajuku. Here’s a Goth schoolgirl meets jirai kei look with a bat backpack and plaid skirt.

ac dc rag harajuku tokyo goth punk clothes

Harajuku has plenty of hard rock / metal / Goth / punk shops, especially along Takeshita Doori. Many of the clothes here a cute twist to them, such as at the affordably-priced AC DC Rag.

yosuke harajuku platform shoes boots store

You can’t miss the rows of platform sneakers and boots in Harajuku. Yosuke remains the go-to Japanese brand for alternative shoes.

tokyo drag queen store takenoko gay lgbt shops

Drag queens make a bee-line to Takenoko, which has been serving up fierce looks for decades.

gold pentagram harness goth drag queens dresses gowns

The interior is a drag queen / clubbing paradise… booty shorts, pentagram harnesses, and glitter everything!

tokyo japan drag queen shows clubs

Love how many of the handmade styles have Japanese kimono influences. And those headdresses are to die for.

drag race japan fashion stores bars takenoko

Yukiro has found quite a few fabulous garments at Takenoko for his drag shows with his Haus von Schwarz (check their Instagram page to see upcoming performances in Tokyo).

devil headdress drag queen accessories japan

A devilish masked look with a gargantuan feathered ruff… yass.

harajuku hard rock heavy metal jrock stores

Takenoko is neighbored by a variety of rock shops.

yellow house harajuku punk goth shop boutique

Yellow House is next door, down the steep stairs. It’s a classic J-rock indie shop run by an older lady that designs all the fashion.

gothic clothing men women tokyo goth clothes

She’ll show you her walls of signed photos from famous heavy metal rockers that visited. Quite a few Jrock / Visual Kei icons wear her Yellow House creations.

jimsinn jim sinn japanese punk store visual kei

Another classic “Tokyo Punker” is JimSinn. Lots of punk dandy looks for men.

tokyo fantasy cosplay clothes stores

Fantasy gowns, Lolita boots, Victorian dresses… Harajuku has it all.

Tokyo No Sexual Services harajuku fashion store

And be sure to hit up Closet Child, the secondhand store on Takeshita Doori. Go inside and find these looks for less. (There are Closet Child locations in Ikebukuro and Shinjuku as well.)

harajuku photoshoots models street fashion snaps fruits kera

Next to the “No Sexual Services” boutique… there’s a bear that wants you to come in! He marks the entrance to 6% Doki Doki, the iconic Harajuku kawaii / experimental boutique founded by Sebastian Masuda.

6% doki doki sebastian masuda shop

Go up the pink staircase, which is a great spot for photos.

hello kitty high heel shoes sanrio

(I was wearing platform heels by Rojita, and a puff sleeved dress from Shibuya 109.)

jirai kei shoes black platform japanese heels jirai kei

When you enter 6%DokiDoki, you won’t know where to look first. It’s a bug-eyed cute sparkly wonderland.

6%dokidoki harajuku eccentric funky style store weird

Everything is on the funky, kawaii and eccentric side — like Hello Kitty shoes.

harajuku hair salon rainbow hair

The staff’s personal style lives up to the vibe of 6% Doki Doki.

harajuku kawaii shop 6% dokidoki

Lots of nostalgia here: My Little Pony hair extensions, Lisa Frank style plush toys.

bizarre modern art tokyo harajuku strange

Looks like 6% DokiDoki is dealing with a mouse infestation?

kawaii rave cute fashion japanese

Many of Tokyo’s indie boutiques are gone now, but 6% Doki Doki lives on — and keeps the flame of Harajuku culture alive. 

hypercore tokyo punk skater surf stores

Same goes for Harajuku’s LaForet Department Store, which I’ll show you in an upcoming post. For now, I’ll take you to a few more must-see shops in the hood, such as Hypercore.

dog harajuku designer experimental fashion

Take a peek into Dog, the high-end punk/designer boutique loved by Lady Gaga. Also venture into dollar stores like Daiso, and Kinji vintage store. Be sure to stop for cute snacks along the way.

stayreal hello kitty harajuku urban streetwear

A heavy metal Hello Kitty urges you to Stay Real.

fat kuromi plushie sanrio hello kitty shop

The ultimate destination for kawaii mascot goods is Kiddyland Harajuku. 

kiddyland harajuku toys cute characters kids store

Kiddyland has three floors of merchandise for every cute character you can think of.

kirby statue tokyo kiddy land children shop

Kirby, the Nintendo cutie, encourages you to shop til you drop.

pompompurin cute kawaii hello kitty shop tokyo

Of course, you can find Sanrio items like Pompompurin keychains, plushes, and wallets. You can also find Totoro, Peanuts, Moomin…

sleeping miffy stuffed toys

… and my personal favorite, Miffy the bunny.

miffy store japan harajuku kiddyland

Kiddyland has an entire section for all things Miffy Style.

doraemon japanese plushie accessories

There are also stores dedicated to Doraemon and other mascots at Tokyo Station Character Street, which I’ll share soon.

line friends store tokyo harajuku statues

Finally, swing by the Line Friends store in Harajuku to hug the cute-faced Korean character statues.

bts characters harajuku line friends shop

The Line store also has BT21 characters (representing the South Korean K-pop boy group BTS).

weird japanese purikura photoshop filters extreme

I’ll end with some Japanese purikura photos, which are rather extreme-looking these days. Harajuku has plenty of arcades or shops filled with booths for you to take sticker photo booth pictures.

tokyo purikura machines decoration games

After choosing a machine, you snap about 8 photos and then have a limited amount of time to decorate them with drawings and stickers. You can also change your facial features (but the machine does that already, to the extent that you look like a creepy alien…)

japan purikura sticker pictures decorations

Here are our finished purikura pics, which you can print out and get sent to your email. There aren’t as many sticker customization options as before, and the “beauty” face filters are too much. As always, things were better in the 90s and 2000s!

japanese face filters influencers photoshopping

Joey and I did purikura another time… The results weren’t any better. (If my nose really looked like that, I wouldn’t be able to pick it!)

halloween purikura goth japanese decorated photobooth

At least there were Halloween background and sticker options, which added ghosts and bats.

purikura japan photobooth photos arcade

While the subculture fashion scene has gotten smaller, Harajuku remains one of the best places on Earth to shop for alt styles and get inspired by the out-of-this-world street fashion.

I hope you found this shopping guide useful for planning a trip. Stay tuned for a look inside La Foret — as well as tours of Shibuya, Yokohama, Koenji, and more. Hail Japan, and hail Harajuku!



  1. Nikki_boagreis
    Posted February 22, 2023 at 10:11 am | Permalink

    Really like the Hello Kitty shoes, Heavy Metal Hello Kitty and Kirby. I love your dress on the pink staircase your so pretty and your dress is adorable you look really cute i love that dress it’s gorgeous.

  2. Nikki_boagreis
    Posted February 22, 2023 at 10:24 am | Permalink

    Forgot to mention i love the platform shoes so cute, i totally love them. I have a pink and purple pair i ordered online that have buckles. Im a huge fan of platform shoes, love how they fit.

  3. The Dark Attitude
    Posted March 11, 2023 at 11:45 am | Permalink

    Thanks for sharing this valuable information with us.

  4. travis scott merch
    Posted June 12, 2023 at 9:34 am | Permalink

    This outfit is effortlessly stylish. It’s a great reminder that fashion doesn’t have to be complicated to look good.

  5. Stussy Hoods
    Posted March 5, 2024 at 8:40 am | Permalink

    Continue to send in more valuable and astonishing information on your blog so that we enjoy it.

  6. Kanye West Merch
    Posted March 30, 2024 at 8:29 am | Permalink

    I never stop myself to express something about your nice work. You’re working really hard.

Post a Comment

Your email is never published nor shared. Required fields are marked with *