Year: 2008 | La Carmina Blog - Alternative Fashion, Goth Travel, Subcultures

Year Archive for 2008

EIGHTH FLOOR OF MARUI YOUNG: SWEET LOLI AND CLASSICAL LOLITA CONFECTIONS.

Posted by La Carmina on October 7, 2008

Baby the stars shine bright store in Marui Shinjuku. Sweet lolita pink and baby blue dresses photos, shopping for amaloli designs in Tokyo, Japan. BTSSB.

Jimi (aka Elec) and I had a brilliant conversational moment when a new word materialized: “confectious”. The portmanteau made perfect sense in the context; it combines “contagious” and “infectious” and sounds like “confection”: a sweet that has been crafted into a deliciously agonizing object of desire.

And that about sums up the eighth floor of Marui One Shinjuku. As soon as you step off the escalator, you’re surrounded by the ruffled concoctions of Baby, the Stars Shine Bright…

Sweet lolita teddy bears, plush toys, poodles from Angelic Pretty store in Tokyo. Pink cute kawaii furniture design for kids, young girls.

…but it’s hard to keep your eyes in one place. Angelic Pretty entices you with pink neo-Rococo furniture. (The escaping teddy bear is kawaii overload! )

Metamorphose temps de fille Japanese sweet lolita clothing. EGL shopping, elegant gothic lolita and aristocrat stores with Victorian and Rococo style hats, long ruffled and tiered dresses, pink bunny toys.

Metamorphose temps de fille beckons from across. Are we beginning to understand the meaning of “confectiousness”?

Angelic Pretty store clerks, candy cupcake decora clothing. Crazy cute kawaii Japanese fashion on Tokyo girls, Harajuku street style.

As on floors 5-7, the shop girls were dressed to match the brand. Angelic Pretty’s clerks stole the show; they looked like pink cupcakes sprinkled with bows and hearts.

Angelic Pretty and Kera shop angel stores in Tokyo, Japan. Pink ama loli dresses, egl elegant gothic lolita and aristocrat fashion.

Emily Temple Cute had its own enclosed section at one end (you can see a map of the floor here.) This label has evolved from Country Lolita straw hats to 1950s pica-pica.

Alice and the Pirates store in Marui Young Shinjuku 0101. Gothic Lolita girls shopping for treasure chest goth purses, cool Japanese designer clothes and hats.

Arrrrrr! Alice and the Pirates tantalizes shoppers with a giant chest of Lolita treasure. Aren’t the purses darrrrrling?

Sweet Lolita, amaloli and classical lolita clothing, ruffled Victorian dresses and lace sleeves. Gothloli headdresses, jewelry from Gothic Lolita Bible.

Kera Shop Angel carried a variety of brands, including Innocent World and Victorian Maiden (two of my favorite Classical / Ama Loli brands). Pink roses and sweet treats hung from gold chains on the jewelry board.

Kera Shop Angel clothing, sweet lolita shopping in Tokyo, Japan. Victorian mourning funeral hats, giant jabots and long white Goth coat at Maruione department store.

I was tempted by the Gothic Lolita and Kodona clothes in this section. I have a soft spot for giant lace jabots and Victorian veiled hats.

Sweet Lolita ruffled dresses, sleeves on long Victorian blouses. Shopping at Marui Young Shinjuku 0101 department store.

The Sweet Lolita floor of Marui was by far the busiest, and many customers dressed to match the atmosphere. In my video, you can hear them squealing “kawaii!” as they run their hands over the gathered sleeves and skirts. Perhaps soon, we’ll be hearing choruses of “CONFECTIOUS!”

SHARE & COMMENT

Filed Under Fashion, Tokyo + Japan
35 Comments

7TH FLOOR OF MARUI IS SHOE HEAVEN: GOTHIC LOLITA PUNK BOOTS, LEATHER SHOES.

Posted by La Carmina on October 6, 2008

Leche by Yosuke Gothic Lolita and Sweet Lolita shoes. Cute platform shoes from Tokyo, Japan. Marui Young Shinjuku 0101 department store.

If you have 24 hours left to live and St. Peter’s barred you from the gates, get thee to the seventh floor of Marui Young post-haste. You can have at least gone to shoe heaven… and then died.

Goth rock boots, gothic and sweet lolita cute boots and shoes. Lace up alternative shoes, footwear from Japan, military punk style leather.

The shoe selection at NYC’s Trash & Vaudeville looks like purgatory compared to MaruiOne. Leche by Yosuke dominated the Lolita racks with cute-meets-Victorian Mary Janes and lace-up stompers. (I bought ankle boots for about $75). Antenna, UK Underground, Doc Martens, and skull-printed hi-top sneakers were also kicking it.

Algonquins gothic lolita punk shop in Marui Young Shinjuku 0101 department store. Gosurori fashion, shopping for Harajuku clothing.

Woman cannot live on shoes alone. Algonquins rounds out this floor…

Tokyo shopping for Gothic Lolita clothing. Algonquins punk jackets, butterfly and heart rock emo purses. 80s style pink and black outfits in department store.
…with studded butterfly purses and New Wave influences.

Goth military leather jacket with diamond black and white tie, long white shirt with pointy collar. Black Peace Now goth lolita brand designs from Maruione in Tokyo, Japan.

I put on a Peace Now scarf with a goblin’s head at one end; the store clerk placed a matching devil-horned hoody-hat on my head. I didn’t dare try on a gorgeous pair of Black Peace Now studded knee-boots, which had pointed toes and were wrapped with thin leather strips. (They were around $200.)

h.NAOTO Sixh goth leather purses with studs and chains. Black color Gothic trailing fashion designs, shopping for Goth punk alternative clothes at Marui Young Shinjuku 0101 department store.

h.NAOTO’s Sixh delivered flowing Goth menswear.

Tomorrow, I’ll post TEN photos from the Sweet Lolita shops on the eighth floor… including Metamorphose, Angelic Pretty, and Baby the Stars Shine Bright!