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Satanic Salem Walking Tours review! The Satanic Temple HQ weddings & ministry, Baphomet statue, Salem Art Gallery.

girl sitting on baphomet statue, the satanic temple salem headquarters goat headed satan devil

O-hisashiburi, Baphomet-sama. It’s nice to be back on your lap.

In Part 2 of my Salem, Massachusetts stories, we’ll take an insider peek at The Satanic Temple’s headquarters! (You may recall that I first visited TST Salem in 2019, and came back recently.)

TST / Salem Art Gallery has opened its doors again to visitors, with new art exhibitions and a goat-headed fortune telling machine. You can now stay in a suite at The Satanic Temple, and get married here by an ordained Minister of Satan… Read on for the Satanic scoop.

satanic salem walking tour guide rating Thomas O'Brien Vallor

First, we’ll run around Witch City with Thomas O’Brien Vallor, who runs the top-rated Satanic Salem Walking Tours. He developed the tour with The Satanic Temple; it’s a 1.5 hour guided stroll covering Salem’s history and connection to the devil, free from supernatural or superstitious elements.

Thomas O'Brien Vallor salem witch witchcraft tour guide tours

A Salem resident since his teen years, Thomas is an experienced tour guide, and expert in occultism and witchcraft. He’s a member of The Satanic Temple and previously worked at TST HQ. In addition to running his successful tour company, he gives regular lectures on history and other dark matters at The Satanic Estate / Virtual Headquarters. 

Thomas offers Satanic Salem Walking Tours every day except Tuesdays, at 12 noon or 8pm (make a booking via his site).

Look for him at the Derby Square meeting place, by Salem Old Town Hall (above). Built 1816, it’s the location of the Halloween party where the Sanderson Sisters performed “I put a spell on you” in the film Hocus Pocus.

tom vallor guide, top rated Satanic Salem Walking Tours

Within minutes, you’ll “get” why Thomas O’Brien Vallor has the #1 rated tour in Salem on TripAdvisor, with hundreds of 5-star reviews. He has an infectious energy and deep knowledge of Salem’s history, which doesn’t gloss over its darkest moments or wander into ghostly territory.

Salem Witch Trials Memorial slabs headstones tombs

If you’ve seen the Hail Satan? documentary, which I recommend, then you’ll have a sense of The Satanic Temple’s origins and mission.

In line with TST’s values (the pursuit of knowledge, and seeking justice for marginalized), Thomas debunks misconceptions about Salem’s history and the witch trials — such as that Satan caused women to falsely accuse outsiders of witchcraft.

He spoke with compassion about the victims of the Salem Witch Trials, at their memorial at Charter Street Cemetery. Each stone honors one the nine who were hanged as witches. I stood over a plaque that read, “God knows I am wholly innocent of such wickedness.”

historic Charter Street Cemetery salem ma

Also known as the Old Burying Point, Charter Street Cemetery is the second oldest in the USA (founded 1637). The famous graves include that of Justice John Hathorne, who sentenced many innocents to be hung as witches. (The judge is the great-great-grandfather of Nathaniel Hawthorne, author of The Scarlet Letter and The House of the Seven Gables.)

The Old Burying Point Cemetery oldest salem cemetery graveyard tombs

Thomas pointed to the “hanging trees” in the Old Burying Point Cemetery. They’re similar to the ones that some of the victims were hung from, during the 1692 Salem Witch Trials.

satanic chest tattoo baphomet tattoos goat head satan

I wasn’t surprised to see people with Gothic fashion and tattoos, on the Satanic Salem Walking Tour. However, this is an activity for everyone, and all ages are welcome. Thomas often gets families who book his tours on a whim (or because he’s the number one rated guide), and end up being delighted by the experience.

statue Roger Conant, founder of Salem, outside the Salem Witch Museum

Thomas does a terrific job of delivering historic facts in an entertaining and witty fashion. Here stands Roger Conant, the founder of Salem, outside the Salem Witch Museum. (It’s a must-visit for first-timers; see my Witch Museum review here.)

alina abegg alien pink ring, satanic temple silver ring horned devil jewelry

Don’t forget to stop to… fondle the flowers. I’m wearing an official The Satanic Temple ring; it’s the TST Winged Crowned Skull Logo Ring, created by Kate Hockstein of Arcana Obscura. My alien pinky peridot ring is Alina Abegg Jewels.

st peter episcopal church salem tombstones

We walked by St Peter Episcopal Church at a time when the sunlight fell just-so on the winged skull headstones. These very Gothic “Death’s Head” carvings show the deceased carried by wings, representing the soul going to heaven. (Or… hell?)

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After the 1690s, the tombstone imagery included winged cherubs (“soul effigies”). If you ask me, these round faces with wings are creepier than the grinning skulls!

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Salem is filled with centuries-old Gothic architecture (Thomas told us the historic pointy-roof houses are often painted black, to make them look extra spooky for visitors). Here is The Witch House, home of Judge Jonathan Corwin; see my tour inside Witch House here.

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Made sense to wear my Baphomet bomber jacket by Long Clothing. Salem truly is a Goth / Satanist haven.

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Hail Thomas O’Brien Vallor Salem witch, historian and tour guide extraordinaire! When you visit Witch City, I hope you’ll join his Satanic Salem Walking Tours. There’s no better way to get to know Salem and its fascinating history, from a Satanist perspective.

the satanic temple headquarters salem at night purple glowing lights

Speaking of the devil… The Satanic Temple’s headquarters looks particularly enticing at night. Located at 64 Bridge Street, TST HQ / Salem Art Gallery is impossible to miss, as the former funeral parlor glows with purple lights after dark.

the satanic temple headquarters exterior outside fountain

An elegant fountain sits outside the The Satanic Temple Salem. You may recognize this office wall painting from the Hail Satan? documentary; it depicts Baphomet, goat-headed Satanic symbol of the reconciliation of opposites. (As above and so below, male and female, animal and human.)

inside the satanic temple headquarters office hq

The Seven Fundamental Tenets hang on the office walls. One shouldn’t be surprised to see a bunny mask and black feather boa in the inner sanctum of TST…

the satanic temple headquarters offices purity belts

… or a collection of rusting metal chastity belts and torture equipment!

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Gothic candles, animal skulls, and a bronze figure of Baphomet add to the office’s dark decor.

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Visitors are welcome to visit The Satanic Temple / Salem Art Gallery during its opening hours, and sit on the infamous Baphomet statue. (The Satanic symbol was built to be placed next to a Ten Commandments monument on Arkansas Capitol Grounds, to ensure the equal representation of minority religions. To this day, TST is fighting for the right to emplace Baphomet.)

Mark Porter constructed the controversial bronze statue, which weighs over 3,000 pounds and stands eight and half feet tall.

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“Baphy” sits next to these ghostly figures by Zach Brown, who had a “Strange Familiars” exhibition at The Satanic Temple Salem. His evocative works draw from ancient myths, and touch upon themes of mortality.

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Be sure to bring some US $1 bills, to feed the new Satanic fortune-teller machine! The mechanical Baphomet moves his hands around the glowing crystal ball, and speaks (much like Zoltar).

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Here’s a first look at another new addition… The Satanic Temple is now available for overnight visits! You can stay in this Gothic suite with red satin drapes and a dramatic wood poster bed. (Book it here.) Guests have access to a private bathroom, and a newly renovated kitchen as well.

the satanic temple ministry wedding bridal suite room

You can also now get married, Satan-style. The Satanic Temple is available for wedding parties with fewer than 50 people. Salem Art Gallery provides a TST-ordained minister to officiate your marriage. They’ll help you with decor and catering, and have both indoor and outdoor areas for for small wedding receptions.

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The Satanic Temple now has a online Satanic Ministry ordination program. The program is currently being rolled out in stages, and involves 10 lessons, an exam, essay, and background check (eligibility also depends on location). Once you’re ordained as a Minister of Satan, you can officially oversee weddings, funerals, unbaptisms, and other religious rituals.

(Thomas Vallor just became a minister himself, and will be helping with weddings at Headquarters.)

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Here are some bonus answers from an interview I did with TST cofounder and spokesperson Lucien Greaves, as it refers to the Belle Plaine military memorial above (which you can see at Salem Art Gallery).

La Carmina: “I adore The Satanic Temple’s elegant veterans memorial, which features gold pentagrams on a black steel cube. Can you tell me about your efforts to emplace it in a Minnesota veterans park, as a means of upholding government viewpoint neutrality?”

Lucien Greaves: “In Belle Plaine we offered a monument on public grounds where there was already a privately-donated Christian monument, similar to Arkansas. Instead of “allowing” a Satanic monument on their public grounds, the city decided to remove their Christian monument and close down their park as a public forum. That’s great, but they only did this after approving our monument, which caused us to expend considerable resources in having it constructed, and they shut down the “forum” only after having the Christian monument displayed for some two years. The case for discrimination against us seems pretty clear, and the claim that we have a type of contractual breach claim (“promissory estoppel”) is moving forward.”

the satanic temple gift shop candles merchandise salem art gallery

Lucien Greaves continues, regarding the Belle Plaine lawsuit: “Nonetheless, the judge dismissed the claim of religious discrimination on the grounds that we have failed to establish that there is anything in our religious practices or tenets that directly demands that we should have a monument on those public grounds. Imagine if Christian claims were subjected to this level of scrutiny. In fact, there is nothing in the Bible that directly prohibits abortion. More to the point, there’s nothing in the Bible that comes close to recognizing that Christian corporations are prohibited from providing health insurance that covers certain forms of contraceptives for employees, but Hobby Lobby successfully argued that case to the Supreme Court.

We are clearly not being treated equally by the courts, and I don’t think that’s going to change until more legal scholars and commentators start recognizing and exposing what it is that is going on here. Unfortunately, we now see a lot of people merely looking at the ruling in the most general of fashion and assuming, often out of convenience, that we failed to make a compelling case.”

the satanic temple salem candles shop boutique

At the entrance of The Satanic Temple Salem, you can pick up candles (such as these), clothing, homewares and more from the gift shop. Proceeds go to their campaigns for social justice, pluralism, and reproductive rights. You can also shop for all things Luciferian through The Satanic Temple’s online shop.

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The Salem Art Gallery / TST HQ has rotating art exhibits at all times. When I was there, “Incipit Spring” was on display (photos pictured). Co-organized with the Salem Arts Association, the installation features local artists and their interpretations of renewal and growth.

Right now, you can see Cevin Soling’s “We’ve Become What We Parody.” He describes his artwork as “bending the familiar to create an alternate world that exposes the undercurrents of hypocrisy and violence that persist beneath everyday objects’ veneer. The works are intended to generate a conflicted response of both horror and humor where the humor may feel guilty or inappropriate. The works serve as critiques of both ourselves and our culture designed to prompt unsettling questions. What kind of world have we created? What do we value, and what do we want to achieve? How do we suppress thoughts of our eventual demise and the specter of violence that surrounds us?”

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Here’s another bonus Q+A question with LG that didn’t get published.

La Carmina: “Many people continue to confuse TST with the Church of Satan (established in 1966 by Anton LaVey, author of “The Satanic Bible”). Could you discuss how TST is distinct from the Church of Satan, and the significance of LaVey’s writings to Satanism today?”

Lucien Greaves: “LaVey was certainly important to Modern Satanism, but his Church of Satan did not have much longevity. Something calling itself The Church of Satan exists as a website and a Twitter account today, but there really is no Church of Satan, as an organization, offline. I get the impression that some people think that the Church of Satan holds similar events to The Satanic Temple, has a physical headquarters like The Satanic Temple, believe that the Church of Satan is a federally recognized religious organization in the same way we are, and that the Church of Satan even manages public campaigns in the same way that we do. None of that is true of the Church of Satan.”

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Lucien Greaves: “Philosophically, the Church of Satan fetishizes authoritarianism and endorses a belief in the power of magic, and the legitimacy of Social Darwinism. On the face of it, this places the two organizations worlds apart. However, LaVey believed that his philosophy was born of adherence to the best available scientific evidence, which he clearly thought should override comforting dogmas. It is not at all impossible that if he were alive today, he would adjust his thinking to contemporary knowledge and approve of the Satanism of The Satanic Temple. Some of his living friends have told me that they think he would.”

the process church final judgement magazine, p-cross books

The Satanic Temple has more of a connection to The Process Church of the Final Judgment, a defunct religious group founded in 1966 that spoke of a balance between Luciferian and Christian ideals. Lucien Greaves has the largest collection of The Process memorabilia, much of which is displayed in TST’s library (which anyone can visit).

You can learn more about The Process in the engaging documentary Sympathy for the Devil: The True Story of The Process Church of the Final Judgment, which is on TSTTV and directed by Neil Edwards.

satanic temple throne room red wallpaper chairs

Close-up on the masks on the wall of the red throne room, and the shelves of Satanic Panic literature inside The Satanic Temple’s Library.

the satanic temple library posters art

The library has a lot of Satanic eye-candy on the walls. The picture frames contain newspaper clippings about TST, cartoons by Lucien Greaves, a portrait of Elvira signed “To TST,” and Lucien’s original sketches for the After School Satan logo, and Baphomet statue design.

cute goat baphomet art kawaii satan

This cute baby goat caught my attention. Satan is kawaii…

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If you’re intrigued by The Satanic Temple’s work as a religious organization, I encourage you to view the Hail Satan? documentary by Penny Lane. It’s currently streaming on Netflix Canada, and can be found on Amazon, Hulu, etc.

gothic chandelier interior decor design the satanic temple

And do pay their official headquarters in Salem a visit. Admission is well worth it to see the artistic details for yourself, such as these antique chandeliers.

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The Satanic Temple is having live, in-person events again as well. Check TST’s calendar for upcoming events and tickets, including The Satanic Chef’s Devil’s Dinner Party in October. (And you can spend the night in their suite, above.)

twilight house salem satanic gift shop

The Mark of the Beast is found elsewhere in Salem. The downtown gift store Twilight House has pentagrams and goat-headed figures in the windows.

bronze baphomet statues satanic icons

Baphomet was a heathen idol associated with the Knights Templar, and later with occult and mystic traditions. His famous image as the Sabbatic Goat is based on an 1856 drawing by Eliphas Levi.

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Before we leave Salem, let’s take a twirl in my red dress on Salem’s only rooftop bar — The Roof. Located at the top of The Hotel Salem, this rooftop bar and restaurant has magnificent views of the historic downtown.

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The outdoor bar and kitchen serves up special mixed cocktails, decorated with edible flowers. We tried the blossom ‘rita with blood orange liqueur and lime juice, and a pineapple gin cooler with muddled sage.

the roof salem restaurant food menu snacks

The Roof’s menu includes tacos, rice bowls, and seafood. I went for the fresh guacamole with blue cheese, served with spiced tortilla chips. (I wonder what Anton LaVey would think of me eating this dish…)

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Matching the brick architecture around me, in my Sourpuss Clothing red dress.

rainbow over salem Massachusetts

I was already in awe at the panoramic views from The Roof Salem… and then, this rainbow appeared as the icing on top.

the roof salem rooftop bar and restaurant

Blending in with the Massachusetts brick buildings, in a red Sourpuss dress and matching silk mask by Lemonwood Luxury.

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From the rooftop balcony, I could see Salem’s cobblestone streets and harbor in the distance.

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See my full Hotel Salem review here. Loved staying at these hip mid-century modern boutique accommodations (part of Lark Hotels).

winged skull tombstone salem church grave

“Here lyes Buried”… Come see the skull death head gravestones and more for yourself, in Salem MA.

creepy puritan graves spooky salem halloween

The town is known for its “Haunted Happenings” Halloween celebrations, but it’s spooky and Satan-y here year round.

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Have you seen the Hail Satan? documentary about TST yet? If you haven’t, give it a watch and let me know your thoughts. You can also see more from The Satanic Temple’s headquarters in my article from 2019. And never forget… “Thou art thine own master!”

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Gothic travels in Salem, MA! The Hotel Salem room review, Witch Board Ouija museum, New Age occult witchcraft shops.

the hotel salem massachusetts historic hotels

Surprise… I’m back on the road! After over a year at home, it feels good to be safely traveling again.

Travel looks very different these days… but as you’ll see in this story, the new regulations are manageable, and I had a seamless journey from Canada to the US. (I’m vaxxed, maintain distance, and wear a mask. I also only visited places with low case counts.)

When Destination Salem, MA invited me back, I eagerly hopped on my broomstick for Witch City.

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It felt right to make my first flight — since Feb 2020! — to Salem, Massachusetts, one of the most Gothic destinations on the planet. Read on for my stay at The Hotel Salem, a mid century modern design hotel located downtown…

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… and my tour of the Salem Witch Board Museum. It’s the world’s largest museum dedicated to Ouija boards, which includes a few Satanic specimens.

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I’ve been at home in Vancouver, BC since spring last year, and followed local health protocols carefully. With the vaccine in my arm, I felt ready to fly to USA to report on travel with Destination Salem.

Right now, anyone flying to America must take a NAAT (such as PCR) or antigen test less than 72 hours before departure. (Please check official government websites to ensure you have the latest information, as things are constantly changing.)

I had never taken a COVID test before, and the time-frame and regulations were a bit daunting (what if I didn’t get the results back in time?). Fortunately, the process was seamless thanks to TravelSafe Immunization Clinic in Vancouver, BC. They’re a full service one-stop travel clinic that provides vaccines, prescriptions and health advice in addition to COVID-19 testing for essential travel or work purposes.

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I was impressed by TravelSafe Immunization Clinic’s efficiency and clear communication — they answered all my questions and prepped me well beforehand, and I could email them at all hours with prompt replies.

I went in for my appointment, and was ushered into a medical room. The health worker wore full PPE (mask, gloves, and face shield), and did the nasal swab for me (it wasn’t uncomfortable). The very next day, I received an email with my negative test results, which I showed at airport before checking in to my flight.

If you need a COVID-19 PCR/NAAT test (or other medical tests and pre-travel vaccines) in Vancouver, Canada, I can vouch for TravelSafe’s smooth and professional services. (Their clinic is at 2184 W Broadway, Suite 420.)

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At this moment, Canadians are subject to around a $2000 hotel quarantine fee (for a 3 day stay) if they fly back to a Canadian city from abroad. However, if you cross over by land (ie, drive across the US-Canada border), you don’t have to pay this rate.

(NB: No matter what, returning Canadians must take a PCR test up to 72 hours beforehand, and quarantine at home for 14 days with daily check-ins. Again, this may change so please check the most current regulations.)

To avoid paying 2K and staying in an airport hotel, I flew to Seattle Sea-Tac Airport, and had Evergreen Town Car pick  me up and drive me across the border! This local-owned car service company is based in Bellingham, and experienced in driving travellers from Washington State to British Columbia. They can even take you all the way home to your address in BC.

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My friendly Evergreen Town Car driver met me at baggage claim, holding a whiteboard that said “La Carmina.” He helped roll my suitcase to the luxurious black car, which had a Plexiglass shield between the front and back seats. I watched the sun rise from the windows, then dozed for the rest of the comfortable 2 hour drive to Peace Arch border crossing.

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My driver helped me navigate the US-Canada land border crossing, since he had done it many times — he knew which documents I had to show, and where I had to go for my mandatory COVID test. The cross-border drive worked out brilliantly and saved me stress… as well as the enormous quarantine fee and three days in a hotel!

If you’re looking to go from Washington State to anywhere in British Columbia, Evergreen Town Car can take you all the way to your final destination in Canada. They also can do flat rates and take care of special requests, and provide car services within WA. Cheers Evergreen for making the final portion of my trip home a breeze.

mid century modern hotel salem ma design hotels

Now, let’s talk about the first stop on my journey — Salem, Massachusetts! 

After over a year of nothingness, I was ready to relax somewhere stylish and luxurious. With modern interiors inspired by mid century modern design, The Hotel Salem fit the bill. (You may recall that I even decorated my apartment in MCM style.)

beds rooms the hotel salem downtown historic building

The Hotel Salem is part of Lark Hotels, and opened in 2017. I adored the mid century modern colors, vintage-style furniture and funky lighting. As you can see, the rooms are spacious and have 16 foot ceilings with plenty of light.

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The Hotel Salem’s cozy bed was one to remember. (Wearing a silk Lemonwood Luxury mask and matching scrunchie. Top from Cyberdog, tights and skirt Ninja Cosmico.)

the hotel salem bar dining food lobby

The Hotel Salem has several in-house dining options, including Counter Kitchen + Bar in the lobby. The midcentury diner-inspired space serves New England flavors and drinks all day. (For summer of 2021, they will convert the space into a Tex Mex pop-up.)

(My Gothic platform sneakers are Anthony Wang Shoes.)

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The Hotel Salem’s lobby walls are made for photo-taking. The 1950s retro stripes pay homage to the building’s former life as a high-end fashion department store.

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The lounge area is furnished with mod curving sofas and coffee tables. (The Hotel Salem follows COVID safety protocols to a high standard. They ask anyone who enters to wear a mask, the common areas are frequently cleaned, and staff doesn’t come into the rooms unless requested.)

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I’ll show you more from The Hotel Salem in an upcoming post, including the small plates and cocktails I enjoyed on The Roof — the only open-air rooftop restaurant/bar in Salem. 

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The Hotel Salem is right smack in downtown Salem (at 209 Essex St), so you’re staying in the midst of Goth, witch and metaphysical boutiques. (Keep reading for a guide the witchiest shops in Salem MA.)

salem witch board museum ouija boards

Just a few blocks away is the Salem Witch Board Museum, the only museum on the planet dedicated to the history and mystery of “talking boards.” To get here (127 Essex Street), look for this planchette sign. The Ouija board museum is tucked behind a gift shop called Remember Salem.

(Thanks to my friend Thomas O’Brien Vallor for pointing me to the Witch Board Museum. He runs Satanic Salem Walking Tours — I’ll do a full review of his The Satanic Temple-associated tour soon; it’s the highest rated one on TripAdvisor for all of Salem!)

the satanic temple ouija board art exhibit

I got a personal tour of the Salem Witch Board Museum from owner John Kozik. He owns one of the world’s largest collections of Oujia boards and related memorabilia. John riveted me with tales of the history of the Ouija Board, its impact on pop culture such as horror movies, and the lore (including Satanic Panic accusations) surrounding the game.

old haunted ouija board planchettes

Ouija boards are marked with the letters of the alphabet, the numbers 0–9, the words “Yes,” “No,” and often “Hello” and “Goodbye” along with other symbols. (“Ouija” is a trademark of Hasbro, but people use the word to refer to talking boards in general).

A group of people each put a finger lightly on the planchette (small heart-shaped piece, as pictured above), and slide it to spell out messages. Some believe the seance invokes spirits that make the planchette move on its own, but in fact, the players push it in unison.

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The space includes hundreds of talking boards from all over the world, with a wide variety of colors, designs and materials. It’s only a portion of his entire collection.

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In the 19th century, spiritualists and mediums started using boards like these to supposedly communicate with the dead. The Ouija we know today was created and named in Baltimore, Maryland in 1890. 

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The Salem Witch Board Museum also displays art and historic objects related to talking boards. Here’s a 1920 magazine cover of The Saturday Evening Post, with a “Ouija Board” cover by Norman Rockwell. Note that the man is using the game as an excuse to look at his lady-friend’s “juggs.”

On the right: Rich “Ormortis” Schreck created a witch and Baphomet version, for the museum’s art exhibit at The Satanic Temple! 

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Ouija boards have long been associated with devil. (A Baphomet on a Spanish talking board makes the connection explicit.) Some parents refuse to let their children play the harmless game, out of fear that they’ll summon evil demons or Satan himself.

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It made sense for the Talking Board Historical Society to team with The Satanic Temple a few years ago on an exhibit: “From Planchette to Baphomet, Ouija’s Deal with the Devil.” The society displayed their darkest boards at The Satanic Temple’s headquarters, which has rotating exhibits that anyone can visit.

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Behind me is a selection of the many movies, books and music that have depicted Ouija boards as the “tool of the Devil.”

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John Kozik has been fascinated by talking boards and collecting them since he was a lad. Satan lurks beside the oldest boards in his collection, which are made from wood.

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The Salem Witch Board Museum also has a selection of clothing for sale… and a rather grabby skeleton!

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I was particularly drawn to the Ouija boards from various countries around the globe. Did you know the Japanese had a similar divination game called Kokkuri, which was popular during the Meiji era?

1979 Psychic Sex Board rare Ouija game

The themes of the witch boards change with the times. Here’s a groovy 1979 Psychic Sex Board, which lets the spirits decide how you “get down.” (With the lights on or off, strobe lights and mirror, roughly, tenderly, kinky…)

board game swastika ouija symbol

Symbols also take on different meanings throughout the ages. This 1920s Ouija board caught my eye because it has both a swastika and a Jewish Star of David! Before the Third Reich made it the Nazi symbol, swastikas were considered a symbol of good luck. (And it remains so in Asia and India, with the arms pointing to the left.)

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Some of the spookiest talking boards were made by musicians. Kirk Hammett of Metallica has his signature board on display, as does the band Ghost. (Love the metal planchette design of their Popestar Spirit Board.)

salem oujia John Kozik, witch board museum founder collector

This is only a tiny glimpse of John Kozik’s talking board collection. Visit the Salem Witch Board Museum to see more of his Ouija rarities, and please tell him I say “hello”… and “goodbye!”

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If you’re visiting Salem for the first time, I encourage you to see the Witch Museum and other historic sites, which I covered in my previous articles. Since this was my second visit and I was doing my best to maintain distance, I mostly walked through the downtown streets and window-shopped.

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Salem is home to all things witch-related, from dolls to potions and broomsticks. The town did a great job at relaying the message of wearing masks.

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Tattoo stores, eccentric art galleries and other alternative spots abound in inclusive Salem, MA. (Above, Witch City Ink displays a unicursal hexagram and rainbow Pride flag.)

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As someone who’s drawn to creepy and morbid everything, Salem felt like home.

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Salem is linked to witchcraft because it was the site of the 1692 witch trials. The “Bewitched” TV show was also filmed here. (Spells can’t keep away the virus, so even the witches are wearing Ouija board face masks.)

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However, the stores sell more than just witch-related goods. Items related to myths, the occult, and metaphysics are also popular. Here’s a statue of Hercules fighting the Lernaean Hydra.

Khnum horned egyptian man god fertility

Ancient Egypt has a strong presence in Salem as well. Above is Bastet the cat-god, and Khnum — the ram-headed horned god of fertility.

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You’ll also find things on the cute side of darkness. These skull-headed critters reminded me of the Day of the Dead vibe of Mexico City.

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As you’d expect, Salem comes alive at Halloween during the annual Haunted Happenings. Nonetheless, you’ll find Halloween decor and creatures here year-round.

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In 2019, I published a guide to shopping in Salem. I’ll end this post with some of the places I missed on my first trip, such as the Gothic / alternative clothing store “Die With Your Boots On.”

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Die With Your Boots On carries all sorts of dark and subculture fashion. This angel statue must be weeping because he cannot decide which neon boots to buy! (But you don’t need to cry — just click the ones you like below):

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Some of Salem’s shops are on the tourist side. I encourage you to visit authentic witch shops like Enchanted, which sells hand-crafted products by Salem witch Laurie Cabot.

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The Wicca and New Age selection includes books and Tarot cards. (I feel The Tower is my guiding card these days…)

spellcrafting book spells books salem bookstore

If I had unlimited space in my suitcase, I would have filled it with books and candles.

gothic homewares home goods plats goth kitchenware

Don’t forget to stock up on Goth homewares, such as “You kill me” plates with happy skulls.

vampfangs salem skull art jewellery

I’m so happy I made the trip back to Salem, Massachusetts. Covid levels are low here and vaccination rates are high, making this a great destination for travellers starting to venture out again.

5 star salem hotels, mid century modern design art hotel

Everyone wore face masks, as well. I’m a fan of Lemonwood Luxury’s silk masks and scrunchies; the soft natural silk is comfortable (with adjustable ear straps) and protective, and the material is great for the skin.

My sneakers are Anthony Wang Shoes. Skirt and spiderweb tights from Ninja Cosmico, top from Cyberdog UK.

luxury salem hotel room bed

I wish I could hop on a broomstick and time-travel back to this bed at The Hotel Salem loved my stay here!

salem instagrammable locations instagram spots

I have more to share with you from Salem, including my second visit to The Satanic Temple. For more alt travel tips, enjoy my previous posts about Salem and Boston. (These include Count Orlok’s Monster Gallery, and the Bewitched Samantha statue.)

In early June, I also spoke at NATJA (North American Travel Journalists Association) conference. I was part of a virtual panel — with other travel journalists and destination marketers — that discussed “Media and Press Trips: Asking the Taboo Questions.” Thank you NATJA for having me speak about my travel journalism and press / FAM trip experiences.

After Salem, I went to several more destinations… Curious about where I headed next? Then I invite you to check in with me on Instagram and Twitter (@lacarmina). And if you have any questions about traveling as the world begins to open, please comment and I’ll do my best to help!

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