My favorite Hong Kong designer fashion & streetwear boutiques: I.T Izzue, Minnie Mouse, Miffy, Hyoma.

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Posted by La Carmina on August 17, 2013

miffy twopercent, miffy clothing store

I’ve been traveling so much (on a travel video shoot in Eastern Europe) that I forgot it was my birthday (Aug 17). Woke up to a bunch of well-wishes — thank you! I read and appreciate all your messages.

In June, I did some pre-birthday shopping in Hong Kong, especially at two of my favorite stores: Miffy TwoPercent, and I.T / Izzue. What makes these shops so special?

Nijntje statue, tshirts, clothing

Let’s start with Miffy, who is one of my favorite cute characters. I like her no-frills design: all white, two dots for eyes, and an X mouth.

Miffy purses, hong kong world trade center

Likewise, the fashion collection is sleek and of-the-moment. The bunny face doesn’t overpower the design.

miffy bunny shirt, chinese girls fashion

You can compare these Miffy store photos to the ones I took last year.

hyoma shirt, izzue clothes, pastel goth purses

My other must-see brand is Hyoma, found in the bigger Izzue stores like this one in Causeway Bay. (I.T / Izzue is a chain, but not all carry Hyoma.)

skeleton leggings, tie dye crop top

The picture above says it all. Those cute-face skeleton leggings are now in my possession.

watermelon skirt, fruit top, street style harajuku

The “Harajuku Fruits” style is taken at face value… with this watermelon skirt and top.

minnie mouse fashion, disney clothing line hong kong

Izzue carries a variety of young women’s and men’s brands. Right now, Minnie Mouse has a line with b+ab (last year, they did one with Hello Kitty).

i.t store, it stores, causeway bay hong kong

I.T is the “wishful thinking” section of the store. In other words: gorgeous designer clothes that you likely can’t afford.

chalayan fashion, Hussein Chalayan dresses

Case in point: Hussein Chalayan avantgarde dresses.

goth designer clothing, high fashion

You can find Alexander McQueen and other haute-Gothic favorites.

bros products, a bros, lion purse

On the opposite spectrum, I leave you with these colorful accessories from Bros Products. (Remember when Seby and I visited their design studio?)

What’s your opinion on Chinese streetwear? Do you prefer Miffy, Minnie or Hyoma? Off to celebrate my birthday with friends… at karaoke!

Tokyo Goth Halloween parties, events, clubs! Gothic Midnight Mess, drag queen shows, LGBTQ nightclubs.

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Filed Under Fashion, Hong Kong + Macau
30 Comments

30 Comments

MelissaR
Posted August 17, 2013 at 4:49 am | Permalink

I love the watermelon top and the top with the ice cream cone cat face kinda looks like the tokyo ice cream grafitti tag in Beograd. The god Miffy x’s upon us! muahaha

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- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  Miffy is our goddess!!!
  
  Reply
Rissy
Posted August 17, 2013 at 5:46 pm | Permalink

happy birthday! xo

Reply
- lacarmina
  Posted August 20, 2013 at 1:13 am | Permalink
  
  xox
  
  Reply
Fane
Posted August 17, 2013 at 5:46 pm | Permalink

Happy Birthday〜

Reply
CAMILA
Posted August 17, 2013 at 5:46 pm | Permalink

happy birthday!!!おめでとう！！！(o^^o) you’re really amazingヾ(＠⌒ー⌒＠)ノ

Reply
- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  xxxx
  
  Reply
Alu
Posted August 17, 2013 at 5:48 pm | Permalink

Happy birthday! :)

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Lilia
Posted August 17, 2013 at 5:49 pm | Permalink

Happy Birthday lovely :)

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Dorothea
Posted August 17, 2013 at 5:49 pm | Permalink

Happy Birthday

Reply
Hugo
Posted August 17, 2013 at 5:49 pm | Permalink

Happy Birthday!!!!!Feliz Cumpleanios!!!!!!!!and May the force be with you!!!!!!! Thanks for all the fashion, kawaiiness, wierdness, and entertainment!!!!! Luv…..and prosperity to you!!!!!!

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- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  haha thanks!
  
  Reply
Jieya
Posted August 17, 2013 at 5:58 pm | Permalink

Happy birthday to @lacarmina :)

Reply
Ayu
Posted August 17, 2013 at 6:29 pm | Permalink

Happy B-day, dear! <3 I wish you all the best and that all you wishes come true. <3 Loves from Germany <3 :3

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Cate
Posted August 17, 2013 at 6:48 pm | Permalink

Happy Birthday!

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Matt
Posted August 17, 2013 at 6:49 pm | Permalink

Happy birthday! I’m sure you’re doing something fabulous, you usually are. Hope to meet up again soon!

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Simone
Posted August 17, 2013 at 6:49 pm | Permalink

Happy Birthday Beautiful! I hope you have a blessed & really happy birthday

Reply
- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  xoxo
  
  Reply
Benia
Posted August 17, 2013 at 6:50 pm | Permalink

souhaite un BON ANNIVERSAIRE

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Jamie
Posted August 17, 2013 at 10:33 pm | Permalink

Happy birthday! Best wishes to Basil!

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Grenada
Posted August 17, 2013 at 10:34 pm | Permalink

how are you ..i hope you fine

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Pat
Posted August 19, 2013 at 6:17 pm | Permalink

a very happy birthday! Sorry I’m a bit late…

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Kell
Posted August 19, 2013 at 6:18 pm | Permalink

Ooops, missed your birthday. Better late than never!

Reply
Maria
Posted August 19, 2013 at 6:18 pm | Permalink

Happy birthday most stylish Leo friend

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- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  rowrr
  
  Reply
うさぎ光
Posted August 19, 2013 at 6:18 pm | Permalink

HAPPY BIRTHDAY! i’ve been following u since u started ur blog and i gotta say i admire you and wish u the best bday ever! im glad to see u grow so much!

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Mike
Posted August 19, 2013 at 6:18 pm | Permalink

Happy Arrival Day!

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Dera
Posted August 19, 2013 at 6:19 pm | Permalink

Happy Birthday Carmina!

Reply
- lacarmina
  Posted August 20, 2013 at 1:12 am | Permalink
  
  thank you!
  
  Reply
angela p
Posted September 8, 2013 at 3:35 am | Permalink

happy belated

Reply