HONG KONG IT & IZZUE STORE: HYOMA & MIFFY CUTE CHARACTER CLOTHING LINES. SELECT SHOPS, TRENDY BOUTIQUES CHINA.
All the way back in 2008, I wrote about Hyoma — a Hong Kong streetwear brand featuring a cute kitty. Three years later, I finally had the chance to pick up more items from this poppy designer.
Hyoma is found in the select shop, I.T. / Izzue (various locations in Hong Kong. The brand originated from Japan, as you can tell from the kawaii design.
Hyoma is all about bold, primary colors. While the clothes have a loose, urban feel, they are made with top-end fabrics.
The brand suits me and Seba very well, don’t you think? We both picked up a few things at Hyoma — you can see us wearing them during our Hong Kong nightwalk.
Another boutique caught my eye… because it sold Miffy clothing! (The lovable rabbit character by Dick Bruna.)
And who can resist Felix the Cat on a t-shirt?
I’m impressed by how cute character brands are producing chic, poppy fashion. It’s Asia street style at its best.
PS: Thank you to Blood, Sweat and Fashion Magazine for interviewing me about my spooky world. Is there any plans to do more cooking books? Where do I see myself in 5 years? Advice to budding bloggers? Read my answers here.
What are your impressions of Hong Kong culture so far? Would you wear these clothes? You can see all my articles in the Hong Kong and Macau category.
Song of the Day: Metis Gretel – Metamorphose (Visual Kei with harpsichords)
❤ Squealed at this post? Please give it a Like (below) ❤
21 Comments
awww <3
I wanna check it Out!
yay!
Thank you for introducing more of Hong Kong! Totally loving Hyoma and the Miffy Shop! I predict I’m going to spend a bomb there when I do get to revisit Hong Kong again and I bet my next time there would be so much better cause I have your blog as a guide!
I admire Hong Kong culture for it’s non-stop round the clock business drive, the work hard play hard style, but yet I also find it fiercely competitive.
Seba + I love Hong Kong’s IT store. I bought my blue shoes here: http://t.co/mlsT3BJ + we wear Hyoma in this post: http://t.co/zir2wx5 (・●・)
I know, the attitude rocks! So much gets done, and fast.
cute i wish i was you you get to travel and buy sooo much clothes!
kiss
Looks good.
waaaaaaaa sugoi :3
yahhhhhhhhhhh
yeyyy!! Kawaii!
hehe
Oh hell no. Waaaay to cute. Needs more black. Interestingly, Miffy is still big at home in Wales, mostly on our welsh language station, s4c.
totally. lol. i wish i had the money to buy sum outfits from them. lol
Funny, a lot of ppl don’t realize Miffy is not from Japan.
I’d wear a lot these since they look so comfortable and cute!
so much fun to wear!
All politics are based on the indifference of the majority.
nice post!!
grrrr i cant wait to go to honghong next year for all the awesome clothes i luv miffy hes so cute ><
Check out all my Hong Kong posts for more fashion tips!