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MINI CHE GUEVARA, BSX CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN.

Posted by La Carmina on June 11, 2011


MINI CHE GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

I walked into this Hong Kong clothing shop and thought, “Hmm, this cute, Lego-like mascot looks familiar. But who is he?”

MINI CHE by BSX, GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

I couldn’t quite put my finger on it. And then it dawned on me. Hontou? Could it be?

MINI CHE GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

Believe it or not, the brand is called Mini Che by BSX (Giordano’s Bluestar Exchange). And the chibi mascot represents… revolutionary military leader, Che Guevara!

BSX MINI CHE GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

Che Guevara doing a Riverdance? Posing in Burger King, Starbucks and Nutcracker tributes? I think the Marxist guerilla is rolling around in his grave, wherever that may be.

MINI CHE GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

I wonder: did the brand get permission from Che’s estate to turn him into a cute pirate cavorting with a bunny? I’m guessing not.

MINI CHE, BSX, Bluestar Exchange, che GUEVARA CLOTHING STORE IN HONG KONG. REVOLUTIONARY MILITARY LEADER, KAWAII DESIGN. CUTE CHARACTER, MINICHE, Giordano clothes, boutique, HONG KONG causeway bay shopping, store guide maps, TIMES SQUARE, LAFORET, ISLAND BEVERLEY: CAUSEWAY BAY SHOPS, BEST CHINESE MALLS. CIRCLE CONTACT LENS, COSPLAY. C BAY, CAUSEWAY BAY, HONG KONG SHOPPING MALLS GUIDE: WORLD TRADE CENTRE. military wear, che chic, Che Guevara clothing and fashion accessories

In Hong Kong, you’ll see a lot of “fudging” of trademarks and likenesses. China and copyright are not exactly friends. Yet the designs and concept are strangely appealing… What do you think of Mini Che?

PS: Can you spot La Carmina and Seba in this Luisaviaroma video, of fashion bloggers arriving at the Firenze4Ever event? We finished our second shooting today — I wore a leopard print dress! You can see previews on my Twitter, and tons of photos to come on this blog.

Song of the Day: Che Guevara Song (the real deal is quite different from the cute version…)

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Filed Under Art + Design, Fashion, Hong Kong + Macau
20 Comments

20 Comments

  1. ☆ Parangnabi ☆
    Posted June 11, 2011 at 3:01 pm | Permalink

    dunno why but the store reminds me of Lego figures XDDD

    Reply
    • lacarmina
      Posted June 11, 2011 at 3:16 pm | Permalink

      I thought it was legos at first — so funny how a lot of Chinese brands “borrow” from all over!

      Reply
  2. Anna
    Posted June 11, 2011 at 3:02 pm | Permalink

    weird store, but I dig it !

    Reply
  3. leyla cavusoglu
    Posted June 11, 2011 at 3:34 pm | Permalink

    That is pretty weird :s
    http://www.leylafashion.blogspot.com 

    Reply
    • lacarmina
      Posted June 12, 2011 at 9:26 am | Permalink

      Wait til you see what we wore to last night’s party… now THAT is weird ;)

      Reply
  4. Mike
    Posted June 11, 2011 at 6:37 pm | Permalink

    “I wonder what Fidel thinks…!”

    Reply
  5. Susan Byrnes
    Posted June 12, 2011 at 4:40 am | Permalink

    lol Those legos are strangly cute!

    Reply
  6. Chechi
    Posted June 12, 2011 at 9:22 am | Permalink

    awesome!

    Reply
  7. Anonymous
    Posted June 12, 2011 at 10:07 am | Permalink

    Hummmm not sure how I feel about Mini Che, they’re very cute but very, very wrong at the same time :/

    Reply
  8. Magnales
    Posted June 13, 2011 at 8:24 pm | Permalink

    It’s communist propaganda gone cute! How weird… I remember the red Che Guevara T-shirts trend from a few years back. Perhaps it stayed in Hong Kong???

    Reply
  9. lorna and larna luv mini_che!
    Posted June 22, 2011 at 5:00 pm | Permalink

    love my new mini che tshirt!!

    Reply
  10. Rothcomilitaryclothing
    Posted June 29, 2011 at 3:56 am | Permalink

    A GREAT POWERFUL POST…military clothing related.
    thank you so much Joy!

    Military
    Clothing

    Reply
  11. shoesforest
    Posted July 4, 2011 at 8:03 am | Permalink

      [/PRE]  Experience is the child of shoesforest , and thought is the child of action. We cannot learn men from books. [/PRE]

    Reply
  12. Barbarella Buchner
    Posted July 20, 2011 at 8:29 pm | Permalink

    Yep kinda wrong but very cute at the same time! ;)

    Reply

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