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SWEET LOLITA AND GOTH STYLE SNAPS: EGL HARAJUKU GIRLS, MARUI FASHION SHOW.

Japanese Goth boys, kodona ouji dandy male Gothic Lolita fashion. Neo-Victorian male costumes, Harajuku boys street style.

Time to head inside JCB Hall for Marui Shinjuku’s Individual Fashion Expo IV! The male counterpart of Gothic Lolita (known as Kodona, Ouji, Dandy) is a rare bird, so I made a point of shooting these elegant Harajuku aristocrats. Which one would you want to be your Little Prince?

Leche by Yosuke shoes, Japanese Gothic Lolita ankle boots. Atelier Pierrot pirate lolita skirt, dress on La Carmina at Marui expo.

Here’s another look at my new navy blue Atelier Pierrot corset-skirt. I also bought shoes: these Leche by Yosuke ankle boots were a steal at around $75. I found them on display at the Marui Shinjuku department store; Floor 7 is Gothic Lolita Rococo Punk shoe heaven. (Brace yourself for photos! )

Striped socks, Big Victorian hair, flowers and little hat accessories. Sweet Lolita Japanese girls, crazy Harajuku Tokyo hairstyles and makeup.

The seats were assigned, so there wasn’t a mad rush through the door. (It’s nice how anybody can buy an $8 ticket and watch a 3-hour runway show, unlike the major Fashion Weeks which are invite and press-only.) Everyone received a Marui gift bag containing postcards, Goth Loli fashion and magazine promos, and Camu Camu grapefruit candies.

Lolita convention, Gothic Lolita meetup at fashion show. JCB hall, Meets Port building interior with cosplay Japanese teenage girls.

There was a row of retail booths in the lobby: GLP.C stationery, Arthropie bags/wallets, Kera back issues, music merchandise. A woman in a cat mask gave out heart-shaped lollipops to the girls who filed past.

Classic Lolita girls, Japanese Tokyo gosurori or lolita goths. Crown hairband, big bows in hair, giant ribbon bows and lace socks.

And I thought I had long hair! Lolitas and Goths were the dominant “style tribes” present, but I also saw some Jesus Diamante glam girls in bouffant hairdos and heels.

Pink sweet lolita girls, pair of matching pretty Japanese fashionable teenage girls. Japanese goth women in armbands.

BFFs in the Goth and Sweet Lolita realms.

Goth and punk children, alternative kids clothing. Minnie Mouse dress and skirt, handmade Lolita fashion.

This lady’s handmade magic mushroom meets Minnie Mouse bell skirt stood out. Her little girl and boy look ready to conquer late 70s London!

Young Japanese schoolgirls smiling, posing with v fingers. Happy teenage Tokyo girls, punk goth lolitas pose for camera.

Many Lolitas were quite young; I’d put these two in their early teens. There were a handful of attendees over 30, and they were equally fashionable. I love this woman’s mature and refined look.

Old mature Gothic Lolita, pink frilly lace parasol, sweet lolita from Kamikaze Girls, pink shoes with bows.

Is this us in 50 years?

Next, we’ll continue our MaruiOne theme with a peek inside the department store and a review of the fashion expo.

SHARE & COMMENT

78 Comments

  1. Emma
    Posted September 23, 2008 at 11:51 pm | Permalink

    Ooooohhhhhhh… it's like HEAVEN! O_O You're so lucky to be there! Thanks for posting all those wonderful pics!
    Is staying in Tokyo (as a tourist) expensive? I would love to go there soon…

  2. Emma
    Posted September 24, 2008 at 6:51 am | Permalink

    Ooooohhhhhhh… it’s like HEAVEN! O_O You’re so lucky to be there! Thanks for posting all those wonderful pics!
    Is staying in Tokyo (as a tourist) expensive? I would love to go there soon…

    • lacarmina
      Posted September 24, 2008 at 11:36 pm | Permalink

      It’s not too expensive, food-wise, if you go where the locals go. I recommend staying somewhere near the action – Shinjuku, Harajuku, Shibuya!

  3. Zelda
    Posted September 24, 2008 at 3:07 am | Permalink

    Now that's more like it :D Thank you for sharing! :D
    Lovely dress you bought as well!

  4. Zelda
    Posted September 24, 2008 at 10:07 am | Permalink

    Now that’s more like it :D Thank you for sharing! :D
    Lovely dress you bought as well!

  5. Naka
    Posted September 24, 2008 at 1:41 pm | Permalink

    I agree with you emma ^^
    The dresses look so cool but so expensuve and the 2 girls wearing the same dresses, well if I spent that amount of money on a dress and then saw someone else wearing it i think i would break down crying XD

    Thankies for the pictures and I hope you find a translator soon :3

  6. Patrick
    Posted September 24, 2008 at 1:43 pm | Permalink

    Oh man, I was totally wearing jeans to the show (albeit Jackrose jeans from 109-2). Dr. Ruth, am I “normal”?

  7. kagitsune
    Posted September 24, 2008 at 1:59 pm | Permalink

    8D AWESOME!! You and everyone else looks so amazing. I'm really, really excited to see the runway photos… the guys from Versailles modeled there!! 8DDDD

  8. Naka
    Posted September 24, 2008 at 8:41 pm | Permalink

    I agree with you emma ^^
    The dresses look so cool but so expensuve and the 2 girls wearing the same dresses, well if I spent that amount of money on a dress and then saw someone else wearing it i think i would break down crying XD

    Thankies for the pictures and I hope you find a translator soon :3

    • lacarmina
      Posted September 25, 2008 at 12:03 am | Permalink

      Actually, the Lolita dresses look fancy, but the majority of them were cheaper versions (such as Bodyline) or knockoffs. A lot of the purses/shoes were plastic, and the dresses were cotton.

      On the subway, two girls had the same heart-shaped purse with a bow on it… one girl kept giving the other the evil eye!

      • Naka
        Posted September 27, 2008 at 10:13 pm | Permalink

        cheaper lolita :o

        omg ur a godsend ^^
        i love your blog!

  9. Patrick
    Posted September 24, 2008 at 8:43 pm | Permalink

    Oh man, I was totally wearing jeans to the show (albeit Jackrose jeans from 109-2). Dr. Ruth, am I “normal”?

    • lacarmina
      Posted September 24, 2008 at 11:20 pm | Permalink

      Patrick, you are definitely not normal. ;)

  10. kagitsune
    Posted September 24, 2008 at 8:59 pm | Permalink

    8D AWESOME!! You and everyone else looks so amazing. I’m really, really excited to see the runway photos… the guys from Versailles modeled there!! 8DDDD

  11. lacarmina
    Posted September 24, 2008 at 4:20 pm | Permalink

    Patrick, you are definitely not normal. ;)

  12. shauku
    Posted September 24, 2008 at 4:23 pm | Permalink

    AWESOME SHOTS CARMEN!

    can't wait to see more.

    ah, i'm so jealous.

  13. almostroxa
    Posted September 24, 2008 at 4:26 pm | Permalink

    wicked awesome. i especially love the first photo, their outfits are just adorable.

  14. ilya
    Posted September 24, 2008 at 4:29 pm | Permalink

    Hello (^—-^)/ how are you doing ?how was summer time?
    are you going to do some fashion shows the end of this fall?
    ^^ arigatou
    ilya

  15. lacarmina
    Posted September 24, 2008 at 4:36 pm | Permalink

    It's not too expensive, food-wise, if you go where the locals go. I recommend staying somewhere near the action – Shinjuku, Harajuku, Shibuya!

  16. lacarmina
    Posted September 24, 2008 at 5:03 pm | Permalink

    Actually, the Lolita dresses look fancy, but the majority of them were cheaper versions (such as Bodyline) or knockoffs. A lot of the purses/shoes were plastic, and the dresses were cotton.

    On the subway, two girls had the same heart-shaped purse with a bow on it… one girl kept giving the other the evil eye!

  17. shauku
    Posted September 24, 2008 at 11:23 pm | Permalink

    AWESOME SHOTS CARMEN!

    can’t wait to see more.

    ah, i’m so jealous.

  18. almostroxa
    Posted September 24, 2008 at 11:26 pm | Permalink

    wicked awesome. i especially love the first photo, their outfits are just adorable.

  19. ilya
    Posted September 24, 2008 at 11:29 pm | Permalink

    Hello (^—-^)/ how are you doing ?how was summer time?
    are you going to do some fashion shows the end of this fall?
    ^^ arigatou
    ilya

  20. em
    Posted September 24, 2008 at 6:35 pm | Permalink

    They all look so cool!

    It is definitely inspiring, in a way.

  21. em
    Posted September 25, 2008 at 1:35 am | Permalink

    They all look so cool!

    It is definitely inspiring, in a way.

  22. bloodlust
    Posted September 24, 2008 at 8:59 pm | Permalink

    all these pictures are darling
    i love the different lolitas
    im jealous of your shoes
    ;]

    awesome as always

  23. vladnemesis
    Posted September 24, 2008 at 9:00 pm | Permalink

    :O I like your dress!!!
    is beautiful!! ^^

  24. bloodlust
    Posted September 25, 2008 at 3:59 am | Permalink

    all these pictures are darling
    i love the different lolitas
    im jealous of your shoes
    ;]

    awesome as always

  25. vladnemesis
    Posted September 25, 2008 at 4:00 am | Permalink

    :O I like your dress!!!
    is beautiful!! ^^

  26. LiTtLe_MiSs_PsYcHo
    Posted September 24, 2008 at 11:29 pm | Permalink

    wow i love ur dress!!!!!

    An it looked liek u had alot of fun!

  27. LiTtLe_MiSs_PsYcHo
    Posted September 24, 2008 at 11:34 pm | Permalink

    I wish i was there -_-

    But these hgoto's are really giving me some great ideas!!!!!!

  28. Emma
    Posted September 24, 2008 at 11:55 pm | Permalink

    The sweet lolita in the last pic looks so elegant as she sits there with her parasol! Really, makes me think of a princess waiting for her prince to come rescue her!
    Gotta love the “older” (30 up) ladies who still dress up in lolita-inspired outfits, that is really awesome!
    Oh, and your shoes are ADORABLE! Are they comfy as well? They look like the sort of heels that are both gorgeous AND comfy!

  29. LiTtLe_MiSs_PsYcHo
    Posted September 25, 2008 at 6:29 am | Permalink

    wow i love ur dress!!!!!

    An it looked liek u had alot of fun!

  30. LiTtLe_MiSs_PsYcHo
    Posted September 25, 2008 at 6:34 am | Permalink

    I wish i was there -_-

    But these hgoto’s are really giving me some great ideas!!!!!!

  31. Emma
    Posted September 25, 2008 at 6:55 am | Permalink

    The sweet lolita in the last pic looks so elegant as she sits there with her parasol! Really, makes me think of a princess waiting for her prince to come rescue her!
    Gotta love the “older” (30 up) ladies who still dress up in lolita-inspired outfits, that is really awesome!
    Oh, and your shoes are ADORABLE! Are they comfy as well? They look like the sort of heels that are both gorgeous AND comfy!

    • lacarmina
      Posted September 25, 2008 at 11:56 am | Permalink

      Yes, they’re quite comfy and the heel isn’t too high, so I wasn’t tripping over myself (unlike one of the models, who almost fell on the runway!) Leche by Yosuke is a fantastic brand. Top quality.

  32. lacarmina
    Posted September 25, 2008 at 4:56 am | Permalink

    Yes, they're quite comfy and the heel isn't too high, so I wasn't tripping over myself (unlike one of the models, who almost fell on the runway!) Leche by Yosuke is a fantastic brand. Top quality.

  33. rocknrollbride
    Posted September 25, 2008 at 5:21 am | Permalink

    i proper love ALL your new pix hun – fan-bloody-tastic

  34. chino
    Posted September 25, 2008 at 6:42 am | Permalink

    great!
    I wish that we have something like that in Croatia ^^
    you are very pretty on this photos :)

  35. Louise
    Posted September 25, 2008 at 6:43 am | Permalink

    I guess in 50 years we'll be more flamboyant than that lady! ;)

  36. lacarmina
    Posted September 25, 2008 at 6:43 am | Permalink

    No doubt!

  37. Anonymous
    Posted September 25, 2008 at 12:21 pm | Permalink

    i proper love ALL your new pix hun – fan-bloody-tastic

  38. St. Manako
    Posted September 25, 2008 at 7:47 am | Permalink

    That last picture has a lot of artistic value…there's so much contrast between the subdued beige old woman and the flamboyantly frilly over-the-top sweet lolita in the background…definitely gives a bit of a comment on society…
    Anyways, enough analysis. I am so jealous! I wish I could have been there!!! XD Thanks for the inspiration. The internet was in need of some new fashion photos! ^^

  39. chino
    Posted September 25, 2008 at 1:42 pm | Permalink

    great!
    I wish that we have something like that in Croatia ^^
    you are very pretty on this photos :)

  40. Louise
    Posted September 25, 2008 at 1:43 pm | Permalink

    I guess in 50 years we’ll be more flamboyant than that lady! ;)

  41. St. Manako
    Posted September 25, 2008 at 2:47 pm | Permalink

    That last picture has a lot of artistic value…there’s so much contrast between the subdued beige old woman and the flamboyantly frilly over-the-top sweet lolita in the background…definitely gives a bit of a comment on society…
    Anyways, enough analysis. I am so jealous! I wish I could have been there!!! XD Thanks for the inspiration. The internet was in need of some new fashion photos! ^^

    • lacarmina
      Posted September 26, 2008 at 2:17 am | Permalink

      hahha yeah, I’m lucky I got that shot!

  42. kira
    Posted September 25, 2008 at 10:06 am | Permalink

    that group you pointed out is actually very famous in the lolita community. you should keep track of the street snap captions in the back of those kera magazines! they might be models or shop staff. like the rest of the world, people that do it best are the people that are in the center of it all. everyone else takes the train in from inaka on sundays to hang out at jingubashi.

  43. kagitsune
    Posted September 25, 2008 at 11:42 am | Permalink

    I think the “Jesus Diamante Glam Girls” you referred to are known as “Hime-gyaru”. It is often confused with lolita because of the similar girly look and often bell-shaped skirts, but it's more of a “spoiled princess” style than a “victorian girl” style (like Lolita).

    Can't wait for MOAR PICTURES!! ^O^/

    (Oh, an Patrick Macias's blog has links to some really great runway/fan photo albums. Check 'em out! ^^)

  44. kira
    Posted September 25, 2008 at 5:06 pm | Permalink

    that group you pointed out is actually very famous in the lolita community. you should keep track of the street snap captions in the back of those kera magazines! they might be models or shop staff. like the rest of the world, people that do it best are the people that are in the center of it all. everyone else takes the train in from inaka on sundays to hang out at jingubashi.

  45. agnes (pandasoup)
    Posted September 25, 2008 at 12:06 pm | Permalink

    oh i am soooo jelaous! but hey darling, i have the answers to all your questions about the angelic pretty girls! or no, more like a blog, http://yaplog.jp/milukyun/ . the reason i saw that it was her was that she wrote about that same expo in her last entry.

    check her out, she i s so damn adorable, like a doll! love her so much

  46. kagitsune
    Posted September 25, 2008 at 6:42 pm | Permalink

    I think the “Jesus Diamante Glam Girls” you referred to are known as “Hime-gyaru”. It is often confused with lolita because of the similar girly look and often bell-shaped skirts, but it’s more of a “spoiled princess” style than a “victorian girl” style (like Lolita).

    Can’t wait for MOAR PICTURES!! ^O^/

    (Oh, an Patrick Macias’s blog has links to some really great runway/fan photo albums. Check ’em out! ^^)

    • lacarmina
      Posted September 26, 2008 at 2:17 am | Permalink

      I hung out with Patrick yesterday! :)

      Runway pics coming right up.

  47. agnes (pandasoup)
    Posted September 25, 2008 at 7:06 pm | Permalink

    oh i am soooo jelaous! but hey darling, i have the answers to all your questions about the angelic pretty girls! or no, more like a blog, http://yaplog.jp/milukyun/ . the reason i saw that it was her was that she wrote about that same expo in her last entry.

    check her out, she i s so damn adorable, like a doll! love her so much

    • lacarmina
      Posted September 26, 2008 at 2:16 am | Permalink

      Aww so sweet! Thanks for the link.

    • Liemzie
      Posted October 22, 2008 at 6:48 am | Permalink

      I was just going to put up the same link ^^ I love that girl!! x

    • Liemzie
      Posted October 22, 2008 at 6:48 am | Permalink

      I was just going to put up the same link ^^ I love that girl!! x

  48. Bruce
    Posted September 25, 2008 at 5:40 pm | Permalink

    Hello!! Thanks for the comment.
    DOUMO ARIGATU!!
    I hope your great success.
    Have a wonderful weekend!!
    Support message from Tokyo.
    Puchi Bruce.

  49. Roxas
    Posted September 25, 2008 at 5:41 pm | Permalink

    holy lolita! it's everywhere!
    i choose the middle one as my prince.

  50. Marcia
    Posted September 25, 2008 at 5:41 pm | Permalink

    I adore u're website. What I mostly like is that u put so much info into it for all of who luv G&L.U got me into Union Jack Brand.

  51. lacarmina
    Posted September 25, 2008 at 7:16 pm | Permalink

    Aww so sweet! Thanks for the link.

  52. lacarmina
    Posted September 25, 2008 at 7:17 pm | Permalink

    hahha yeah, I'm lucky I got that shot!

  53. lacarmina
    Posted September 25, 2008 at 7:17 pm | Permalink

    I hung out with Patrick yesterday! :)

    Runway pics coming right up.

  54. Bruce
    Posted September 26, 2008 at 12:40 am | Permalink

    Hello!! Thanks for the comment.
    DOUMO ARIGATU!!
    I hope your great success.
    Have a wonderful weekend!!
    Support message from Tokyo.
    Puchi Bruce.

  55. Roxas
    Posted September 26, 2008 at 12:41 am | Permalink

    holy lolita! it’s everywhere!
    i choose the middle one as my prince.

  56. Marcia
    Posted September 26, 2008 at 12:41 am | Permalink

    I adore u’re website. What I mostly like is that u put so much info into it for all of who luv G&L.U got me into Union Jack Brand.

  57. Naka
    Posted September 27, 2008 at 3:13 pm | Permalink

    cheaper lolita :o

    omg ur a godsend ^^
    i love your blog!

  58. chaoticLady
    Posted September 28, 2008 at 5:15 pm | Permalink

    Great pics :)

  59. chaoticLady
    Posted September 29, 2008 at 12:15 am | Permalink

    Great pics :)

  60. Maria
    Posted October 7, 2008 at 3:02 am | Permalink

    The four Angelic Pretty coordinated girls are Sae and her entourage. She can be found at http://yaplog.jp/milukyun/

  61. Maria
    Posted October 7, 2008 at 10:02 am | Permalink

    The four Angelic Pretty coordinated girls are Sae and her entourage. She can be found at http://yaplog.jp/milukyun/

  62. lacarmina
    Posted October 7, 2008 at 5:55 am | Permalink

    Thanks! Great blog.

  63. marcia
    Posted October 14, 2008 at 9:35 pm | Permalink

    OMG!Double twin lolitas ^_^.

  64. marcia
    Posted October 15, 2008 at 4:35 am | Permalink

    OMG!Double twin lolitas ^_^.

  65. Liemzie
    Posted October 21, 2008 at 11:48 pm | Permalink

    I was just going to put up the same link ^^ I love that girl!! x

  66. Liemzie
    Posted October 22, 2008 at 6:48 am | Permalink

    I was just going to put up the same link ^^ I love that girl!! x